Tomorrow’s Audience Today

Audience development. In the language of orchestral management that means getting people to show up for concerts. Those in the field are likely familiar with the Classical Music Consumer Segmentation Study conducted by the Knight Foundation, and if you aren’t I highly recommend taking a look. Although it isn’t a perfect study, it does help us begin to address this critical problem in an analytical fashion. Unfortunately, one point the study does … Continue reading Tomorrow’s Audience Today