To Subscribe, Or Not To Subscribe, That Is NOT The Question

There’s an interesting post from Jill Robinson at the TRGArts blog (Robinson is President & CEO of that consulting firm) where she examines the value of traditional subscriptions within the current arts marketing environment. The post presents some case study data to support the continued viability of that revenue stream but it never ceases to amaze me how the field gets tied into knots over this topic. Since the downturn, we’ve … Continue reading To Subscribe, Or Not To Subscribe, That Is NOT The Question