tven for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. More than a few of the older conventions no longer apply so if you have more than a decade of experience in the field, it never hurts to brush up on new standards.
To that end, I published an article at ArtsHacker today that reviews a handy online resource ion the form of a Headline Analyzer from CoSchedule.com. If your initial reaction to an automated, algorithm driven copy tool is “no thanks” then you need to resist the temptation for getting sucked into preconceived notions and give the post a read.
The only thing more fulfilling than successfully filling a demand is doing it alongside a group of enormously talented colleagues and friends. To that…
2 thoughts on “A Handy Resource For Writing Headlines”
Very cool tool. I have to write a press release to go out next week and tried some headlines in it. The tool is quite robust and did good analysis on several headlines I tried. Not sure if I will get a good final score before my deadline but it is usefull in sorting out possibilities! Dileep
It’s certainly a fun little rabbit hole but the one element I wouldn’t get too hung up on is the overall score. Just to see what the results would be, I took the top headlines from the all time top 20 articles here and from a few other outlets I run to see what the scores are and they were all over the map via the overall score. But the interesting part is when drilling down to section results, you could begin to see where the value came from.
Having said that, I did tweak a few posts and am watching to see if it has any impact on organic search results.
tven for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. More than a few of the older conventions no longer apply so if you have more than a decade of experience in the field, it never hurts to brush up on new standards.
Very cool tool. I have to write a press release to go out next week and tried some headlines in it. The tool is quite robust and did good analysis on several headlines I tried. Not sure if I will get a good final score before my deadline but it is usefull in sorting out possibilities! Dileep
It’s certainly a fun little rabbit hole but the one element I wouldn’t get too hung up on is the overall score. Just to see what the results would be, I took the top headlines from the all time top 20 articles here and from a few other outlets I run to see what the scores are and they were all over the map via the overall score. But the interesting part is when drilling down to section results, you could begin to see where the value came from.
Having said that, I did tweak a few posts and am watching to see if it has any impact on organic search results.