Drew McManus on the orchestra business.
The final installment in this series, which in turn was inspired by an article from Louis Rosenfeld @ smashingmagazine.com, will walk you through the diagnosis process using the criteria outlined in Part 2 as well as review your options for turning the results into positive action.
Yesterday’s installment, inspired by an article from Louis Rosenfeld @ smashingmagazine.com, focused on a “fix it once and for all” problem that plagues far too many orchestras. It defined the problem and began presenting solutions; today’s post will dive into additional details on how you can diagnose your condition and what you can do with that info to begin making improvements.
One of my favorite online tech haunts, SmashingMagazine.com, published an article on 4/16/2012 by user experience and information therapist (what a cool title) Louis Rosenfeld that accurately sums up just about everything that goes wrong with orchestra website redesigns. Of course, he was talking about business websites in general but here’s what you can do to take advantage of it.