TAFTO 2006 Contribution – Timothy Judd

A TAFTO initiative simply isn’t complete without a contribution from a real live orchestra musician. This year’s contribution comes from Timothy Judd, a violinist in the Richmond Symphony Orchestra.

If you’re interested in seeing the issues of audience development from the eyes of a professional orchestra musician and like straightforward, detailed ideas then this is your article…

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TAFTO 2006 Contribution – Alex Shapiro

Are you ready for this? Nothing is off limits when it comes to composer and blogger Alex Shapiro when she engages the topic of the classical music concert experience. Alex goes so far as to challenge the notion that there are any notions at all and the result is a thoroughly entertaining TAFTO contribution.

Love it or hate it, you’re assured to come away from the piece thinking about classical music from a different perspective than you did beforehand…

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TAFTO 2006 Contribution – Marc Geelhoed

If you want a preview into the world of mainstream music journalism all you have to do is start reading Marc Geelhoed. Marc is one of the most entertaining, perceptive young cultural writers around today.

Based in Chicago, he consumes a regular well balanced diet of classical music events and has something unique to say about them at his Time Out Chicago column. If that weren’t enough, Marc also maintains a blog aptly named Deceptively Simple which tunes a finely tuned ear to the Chicago arts scene (literally; check out the “overhead” segments, you’ll love them)…

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TAFTO 2006 Contribution – Kevin Giglinto

It’s always refreshing to take a good look at the classical music experience from the eyes of someone who hasn’t been immersed in the genera since birth. To that end, today’s TAFTO contribution comes from Kevin Giglinto, Vice President of Sales and Marketing for the Chicago Symphony Orchestra.

Kevin’s contribution demonstrates exactly the sort of viewpoint this business needs to consider when designing methods to attract new adult listeners…

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TAFTO 2006 – The Contest

Jerry Bowles’ excellent TAFTO contribution demonstrated the importance of not assuming what younger minds will and will not enjoy. Continuing along on that theme, this year’s Take A Friend To Orchestra month initiative includes a new component designed especially for those under 18 years of age: an essay contest. The winning essay will be featured in place of my regular article at Neo Classical for the month of May. Furthermore, the …

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