The position that having an orchestra around is good for a community’s bottom line is almost obligatory in an orchestral organization’s grant writing and fundraising environments. My blog neighbor, Andrew Taylor, has published some really fascinating material on the topic which examines whether or not all of those numbers hold up to scrutiny. A recent contribution to the growing stack of economic impact studies is in today’s issue of the Atlanta Journal-Constitution, which talks about the economic boon their new $300 million symphony center will provide the city of Atlanta…
Comparing Publicity
In the wake of the 2005 Orchestra Website Review, I had some intriguing discussions with a few soloists. We were talking about how their managers employ PR professionals to create an online image to promote their public image. Each conversation eventually led to the differences between how their PR professionals work at publicizing them as opposed to how an orchestra’s PR department publicizes the orchestra musicians. Both PR professionals have the …