Blog Search Is Introduced
First appearance at a major market radio station
Hurricane Katrina Relief Efforts
This is a unique milestone in that it was the first time a culture blog initiated a major, coordinated effort to wield positive influence to help marginalize a field-wide crisis. Undoubtedly, this effort serves as one of Adaptistration’s greatest moments.
ADAPTISTRATION INDEPENDENCE DAY!
The move included a substantial amount of risk as there was no way to deny the benefit of being part of the Arts Journal network and moving meant an undeniable loss of traffic due to association with the network. Fortunately, the move became the right thing to do at exactly the right time and Adaptistration not only gained back any drop in traffic, but it did so within a mere seven weeks!
Moreover, the rate of new readers began to accelerate at a frenzied pace, much faster than any year as part of Arts Journal. Having the ability to incorporate more interactive features and much improved user experience elements clearly had a positive impact on reader development and retention.
Initially, Adaptistration moved to the TypePad publishing platform and the image above from early 2008 accurately illustrates how the blog looked as an independent culture blog.
Providing voices with the means to make a difference in the field became a growing mandate for Adaptistration alongside its regular mission driven content.
These new Adaptistration blogs were branded Inside The Arts and that brand would ultimately become its own unique domain name and platform.