I received the following observation from one of our readers regarding the recent “Lack of Interest” blog. I think it is worthwhile to share because the individual currently holds an administrative position in a major Midwest orchestra. Concerning the issues of finding orchestra management candidates with experience outside of typical industry practice and education, they have this to say:
“This is the first orchestra I’ve worked for, and I’m amazed at how much groupthink there is in the industry orchestras should move away from thinking that arts administration programs are a union card to the industry. After getting an MA in musicology I was trying to decide whether to go into an AA program or an MBA program, and I am so glad I chose the latter. It gave me a much broader view of the skills needed for the industry.”
The 2015 Reader Segmentation Survey results are in and just like the prior year, Millennial readers continue to comprise the largest readership segment. Having…