Have You Discovered The Social Media Tracker Project Yet?

Wouldn’t you love to see how effective orchestras are with their social media campaigns? I can only speak for myself, but I’d be surprised if most arts admin professionals wouldn’t love to get their hands on regularly updated data. Unfortunately, there isn’t any sort of resource or database maintained by the usual service organization suspects but thanks to a tip from Ruth Hartt, I discovered an effort created by former arts …

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Piling On (in a good way)

Who doesn’t enjoy a good list post, to that end, Ruth Hartt published something at her blog highlighting six assumptions arts orgs need to rethink. I agree with all six of Hartt’s points and if you regularly read her blog, it shouldn’t come as a surprise that 1/3 of those items focus on the need for the sector to stop taking itself too seriously and relate to the people using something …

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#TBT The Value Of Creative Design

A perennial problem that is particularly vexing for opera and theatre groups is how to approach event graphics when production photography for most events won’t be ready when season announcements roll out. One of the best options is to invest in quality graphic design to provide visuals until principal photography is available. Recently, one of my newest clients, Opera Festival Chicago, put that approach into motion for their three events this …

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Alex Ross Could Not Be More Right

There’s a wonderful article by Alex Ross in the May 16, 2022 edition of The New Yorker where the author declares the South Dakota Symphony Orchestra (SDSO) is one of “America’s Boldest Orchestras.” Granted, he roped me in right out of the gate by framing the piece with a comparison of SDSO’s budget and the salary of Chicago Symphony’s music director. The South Dakota Symphony Orchestra, the musical pride of Sioux …

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Creating A Good User Experience Doesn’t Have To Include A Fight

When it comes to the concert experience, it’s impossible for anyone inside the business to go through the process with new patron empathy. Everything from buying tickets online to the in-person event are designed by people with varying degrees of experience with the process. Granted, I’ve been focusing on these questions as they apply to the online process and much of that time is spent helping clients get past their own …

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