Have You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?

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The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience.  But in the same way a Kickstarter campaign turns viral, it’s the promotional video that pushes it over the good/great threshold. Pretty terrific, right? Hopefully, they’ll …

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Forget Coat Check, You Need To Color Check

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If you aren’t already aware of the Web Content Accessibility Guidelines (WCAG), there’s no better time than the present to get started. WCAG is a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. In English, these are the standards that let people with disabilities interact with your online content. As of …

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Adaptistration Turns 15

Anniversary

Business is so busy right now that I missed my own blog anniversary. Nonetheless, November 3, 2018 marked Adaptistration’s 15th anniversary. Each year brings something new and wonderful and #15 was no exception. Let’s take a look at what Analytics tell us about this year’s highlights. Audience New readers increased by 9.2 percent. Overall traffic increased by 10.5 percent. Core readership increased 1.56 percent. The average readers spent 25 percent more …

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Taking A Deeper Dive Into Cleveland Orchestra’s New Sexual Harassment Policies And Procedures

“The Cleveland Orchestra is committed to providing a safe, respectful, and ethical working environment.” This is the statement the orchestra’s representative, Senior Director of Communications Justin Holden, asked to make sure was made entirely clear and conveyed to readers. To that end, it is a pleasure to oblige that request. In addition to conveying that position, Mr. Holden provided additional information about both of the new and revised efforts the orchestra …

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Another Sexual Misconduct Related Suspension, This Time In Baltimore

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The 11/9/2018 edition of the Baltimore Sun published an article by Sarah Meehan that reports the decision by the Baltimore Symphony Orchestra (BSO) to suspend their concertmaster, Jonathan Carney, for what the orchestra defined as “inappropriate behavior.” The alleged incident that led to Carney’s suspension occurred at the Mid-Atlantic Symphony Orchestra where the victim accused Carney of verbally attacking her. As a result, a district court granted a temporary peace order …

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