Conference Alert: National Arts Marketing, Development & Ticketing Conference, Chicago

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Who wants to get away to Chicago? Granted, that’s a silly question because everyone wants to visit Chicago, it’s a fabulous city and on July 30 and 31, National Arts Marketing, Development & Ticketing Conference is in town. Along with Ceci Dadisman, I’ll will be leading one of our most popular conference sessions: Click. Click. Done. Must-Have Google Analytics Settings And Reports. When: Wed, July 31, 9am -10am CT Where: Navy …

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Continuing The Discussion About Measuring Artistic Quality

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Yesterday’s post about measuring artistic quality in the wake of contentious labor disputes generated quite a bit of fascinating discussion, both in the comment section and via social media. Clearly, the topic touched a few nerves as the number of direct private messages and emails spiked over 100 by mid-day. I do hope many of the individuals I encouraged to post their observations and thoughts publicly do so. While it’s easy …

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Arts >> Sports. Who Knew?

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There’s a fascinating article by Cintia Lopez in the 6/4/2019 edition of wbur.com art and culture blog that examines a recent report funded by the Bank of America that determined nearly four times more people attended arts and culture events than the Red Sox, Patriots, Bruins, and Celtics game combined. You can download a copy of the report, titled “The Arts Factor,” and if you’re like me, one of the first …

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Email Marketing Converts Like Gangbusters, So Why Are Most Messages Boring AF?

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Argue all you want; email marketing still provides one of the best returns on investment for your marketing dollars. I get thousands per year and I have no idea why most of them are painfully dull. Most of the arts marketers I know and work with are all kinds of creative, but I have yet to figure out the disconnect. Granted, time is almost certainly a culprit, but I also wonder …

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