Your Bugs Are Showing

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For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a big budget orchestra. For whatever reason, they’ve increased the frequency of their mailings and I noticed …

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Even More Of A Good (And Free) Thing

Analytics

Earlier this week, I had the pleasure of running a workshop on Must-Have Google Analytics Settings for the League of Chicago Theatres. The 90 minute session included an updated and expanded version of the Click. Click. Done. session that’s been a hit at several nonprofit arts admin conferences over the past several years. I want to extend my thanks to the League’s Director of Member Services, Ben Thiem, for organizing everything and to all …

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Dear Funders: Your Logo Requirements Are Wasting Your Own Money

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Requiring grant recipients to display the logo from the company/foundation/agency providing a grant is a common practice. It highlights the funder’s support and that public attention can help inspire additional support. The whole thing works great…until it doesn’t. By nature, logos come in one of three basic aspect ratios (the proportion between width and height): Portrait (taller than it is wide Square (equal height and width) Landscape (wider than it is …

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Accessible Event Driven Website Features

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If accessibility isn’t on your organization’s radar, you may want to begin thinking about moving in that direction. In addition to the host of website related topics, performing arts organizations also need to consider how accessibility and sensory friendly events intersect with artistic planning and the overall concert experience. The theatre sector tends to be doing a good job at leading these efforts. Not only is their medium well-suited to the …

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Who Wants Free Website User Testing Templates?

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One of the biggest challenges for small to mid size budget organizations is properly testing new website designs before going live. It’s no wonder why this is such a challenge; implemented properly, the process should include live and remote user testing utilizing one of several tools made expressly for those purposes. But the reality is that process requires time and adds costs that many arts organizations simply can’t accommodate in their …

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