The Value Of A Paid Project Evaluation

Now that organizations are starting to emerge from pandemic operating mode, I’m starting to see an uptick in the number of groups requesting proposals for website and/or ticketing CRM projects. While the request for proposal (RFP) process is a tried-and-true method for finding providers, it’s not your only option. In many cases, it may not be your best option. Proposals tend to suffer from detail deficiencies and they don’t offer any …

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Not All Mobile Users Are Right-Handed

For whatever reason, I still see a lot of web design on mobile devices fall into the trap of using buttons that align primarily with the left or right side of the screen. For a low to mid priority call to action, that may be okay but for your highest priority items, like Buy Tickets, you want to use a little UX knowledge to arrive at the best option. To that …

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Creating A Good User Experience Doesn’t Have To Include A Fight

When it comes to the concert experience, it’s impossible for anyone inside the business to go through the process with new patron empathy. Everything from buying tickets online to the in-person event are designed by people with varying degrees of experience with the process. Granted, I’ve been focusing on these questions as they apply to the online process and much of that time is spent helping clients get past their own …

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The Cost Of Doing Business Online Is Going Up And It Has Nothing To Do With Inflation

While it may not seem like a big price increase, .com domain registrations and renewals are going to go up 6.9 percent. That’s likely just the beginning thanks to the sweetheart deal the company that owns a monopoly on .com registrations, Verisign, received from the Trump administration in the form of a no-bid deal that also removed decades long regulations that capped how much they could increase prices year to year. …

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Sometimes The Simplest Solution Really Is The Best

When it comes to some of the most important analytics tasks you should be tracking, the best way to go about it may actually be best served using simple solutions. During the 2022 Ohio Museums Association Conference session on Google Analytics, my co-presenter, Ceci Dadisman, was covering her section on how to go about creating Goals inside Google Analytics. This topic is something she’s written about as a stand alone topic, …

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