Like You Need Another Reminder About Cybersecurity (But Really, You Do)

Adaptistration People 206

In the wake of the Marriott hotel security breach that exposed not only exposed personal information for their customers, but also passport numbers and credit card payment information, it’s worth mentioning that your organization should have several measures in place to handle threats and be prepared to react accordingly in the event of a breach. In a timely announcement, the Nonprofit Technology Network, in conjunction with Microsoft, polled more than 250 nonprofit …

Read moreLike You Need Another Reminder About Cybersecurity (But Really, You Do)

Forget Coat Check, You Need To Color Check

Adaptistration Guy Pick a color

If you aren’t already aware of the Web Content Accessibility Guidelines (WCAG), there’s no better time than the present to get started. WCAG is a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. In English, these are the standards that let people with disabilities interact with your online content. As of …

Read moreForget Coat Check, You Need To Color Check

Six Years Later And Some Websites Are Still Using 12px Font Size

typography

I try not to interweave my day to day life into this blog but today is an exception to the rule. Recently, my optician informed me I needed a stronger prescription; in fact, I needed to begin using progressive lenses. Consequently, I’m acutely aware of how much worse my eyesight is now compared to, say, six years ago when I published the first article about the need for arts organizations to …

Read moreSix Years Later And Some Websites Are Still Using 12px Font Size

Look At That, Older Age Groups Do Use Mobile

Adaptistration People 196

Recently, I had the pleasure of conducting a private Google Analytics training session with a performing arts organization and one of the skills we covered was how to use the Secondary Dimension function to cross tabulate data. During that process, one of the items we uncovered is the top three age groups that converted to ticket purchases using mobile devices were Women, age 55-64; Women, Age 65+; and Men, age 55-64. …

Read moreLook At That, Older Age Groups Do Use Mobile

You May Be Guilty Of Using Dark Pattern Tactics But Not Even Know It

Adaptistration People 192

Dark Patterns are features of interface design crafted to trick your users into doing things they might not want to do, but which benefit your organization. There are 12 types of Dark Patterns and some are as straightforward as making it next to impossible to cancel a user account or making the unsubscribe link on emails difficult to find (or even link to pages that don’t actually contain unsubscribe functionality). I …

Read moreYou May Be Guilty Of Using Dark Pattern Tactics But Not Even Know It

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The Music of Star Trek Podcast

Five classical music nerds geek out on the music of star trek.
Featuring arts marketer Ceci Dadisman, conductor and pianist Bill Eddins, Met Opera Orchestra Principal Timpanist Jason Haaheim, composer Rob Deemer, and yours truly, each episode will focus on a specific film, series, composer, or topic.
***Learn more about the project and rewards at Kickstarter.***

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