You Can’t Be Persuasive Without Credibility

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When it comes to turning website visitors into ticket buyers or donors, your site’s credibility goes a long way. But what does credibility in this context mean exactly? The answer to that is in an article I published at ArtsHacker.com and the good news is two of the most critical elements are likely something you have direct control over. Persuasion (Conversion) Made Easy

If Your Organization Uses Google Maps, Routes, or Places, You May Need To Begin Paying For The Service

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Good news and bad news: on July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. Good news is it will go a long way toward ironing out a haphazard collection of existing APIs. Bad news is you’ll be required to create an account and a billing profile in order to use them. While most users will fall within the pricing plan’s free use parameters, …

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If You’re A WordPress User, You’ll Want To Make Sure Not To Miss The Most Recent Update

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Just a quick geek-oriented post today: if you’re a WordPress user and run one or more sites, you probably noticed the recent 4.9.6 update. This one’s a little different than typical updates in that it includes a few key changes that help you make your site compliant with the European Union’s (EU) new General Data Protection Regulation (GDPR) regulations. I published an article at ArtsHacker that covers those changes along with instructions on …

Read moreIf You’re A WordPress User, You’ll Want To Make Sure Not To Miss The Most Recent Update

How to Avoid #SadStructuredData

ArtsHacker.com

In order to really maximize your content in Google search results, you should be taking advantage of structured data. If you’re curious about why structured data is important, the simple explanation is without it, Google can’t really distinguish if your event is an event, a blog post, a press release, or a general article. That means those cool event dates/times which automatically show up in search results won’t happen if you …

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Time To Get Stable

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I recently published installment 5/6 at ArtsHacker.com on how to combat post net neutrality slowdowns. This installment focuses on how to best handle the necessary (and increasingly challenging) task of keeping core platform, theme, and plugin code up to date. No doubt about it, open source publishing platforms (WordPress, Drupal, Joomla, etc.) are loaded with positives. At the same time, one of the growing challenges is making sure the combination of …

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