Stop Using Carousels And Sliders For Content Delivery

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For the past decade, I’ve been helping clients through the reasons why they should avoid using website carousels and sliders for content delivery. The most common place this counterproductive practice appears is on a homepage where organizations attempt to stuff concerts, fundraising messages, and more into a carousel thinking they’ll all have comparatively similar conversion rates. Spoiler Alert: they don’t. I published an article at ArtsHacker that walks you through some …

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Applying A Mix Of Empathy And UX To Offer New Ticket Buyers What They Want

One of the more intriguing parts of designing the reserved seating process for UpStage was the user testing. It’s rare for nonprofit performing arts organizations to spend much time designing their online ticket experience around the new ticket buyer and that only leaves money on the table and untapped potential. When designing UpStage’s process, we made sure to rectify that oversight by creating one of the three primary user test groups …

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Applying Parkinson’s Law To Create More Efficient Processes

The latest installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published! This article focuses on Parkinson’s Law, which dictates any task will inflate until all the available time is spent. It’s common to apply this item to time management, it’s just as applicable to the processes we create for others. And …

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Use A Person’s Natural Tendency for Grouping Content To Your Advantage

The second installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published! This article focuses on the Law Of Common Region and how you can help boost a person’s natural tendency to group similar elements. The end result can make it easier for patrons to find key information and process …

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The First Step In NOT Reinventing The Wheel

I completed the first in a series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do. The articles show you how each of the 21 practices can be applied to far more than just user experience tasks. The inaugural post focuses on using the Serial Position Effect across the following four tasks: Determining the order of …

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