Because Who Doesn’t Love Infographic Holiday Cards?

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When it comes to finding business oriented holiday cards, there’s no shortage of bland and balanal but coming up with something unique is a real challenge. A few years ago, I came across an idea that hit the sweet spot of personal and meaningful: an infographic holiday card. I published an article with a detailed overview and how to go about coming up with a good info based contact point to …

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ArtsHacker Turns Four!

Time continues to fly as today marks ArtsHacker’s fourth anniversary! To mark the occasion, there’s a special 2018 Year In Review post that highlights the most popular posts for 2018, traffic patterns, reader demographics, and all sorts of metrics goodness #DataNerds are sure to enjoy. It’s worth pointing out that year four saw a nice uptick in not only average daily users but the ratio of new users. Moving forward, we …

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Forget Coat Check, You Need To Color Check

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If you aren’t already aware of the Web Content Accessibility Guidelines (WCAG), there’s no better time than the present to get started. WCAG is a central element of a series of web accessibility guidelines published by the Web Accessibility Initiative of the World Wide Web Consortium (W3C), the main international standards organization for the Internet. In English, these are the standards that let people with disabilities interact with your online content. As of …

Read moreForget Coat Check, You Need To Color Check

Double Check That Sales Tax

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While most nonprofit organizations are also tax-exempt, that doesn’t mean all your current vendors have the necessary documentation to make sure you don’t inadvertently get charged sales tax. One big change in how all this works is the June 21, 2018 U.S. Supreme Court decision in South Dakota v. Wayfair that now requires most remote sellers (think email marketing providers, web providers, etc.) to begin collecting sales tax in certain states. It’s quite …

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Look At That, Older Age Groups Do Use Mobile

Adaptistration People 196

Recently, I had the pleasure of conducting a private Google Analytics training session with a performing arts organization and one of the skills we covered was how to use the Secondary Dimension function to cross tabulate data. During that process, one of the items we uncovered is the top three age groups that converted to ticket purchases using mobile devices were Women, age 55-64; Women, Age 65+; and Men, age 55-64. …

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The Music of Star Trek Podcast

Five classical music nerds geek out on the music of star trek.
Featuring arts marketer Ceci Dadisman, conductor and pianist Bill Eddins, Met Opera Orchestra Principal Timpanist Jason Haaheim, composer Rob Deemer, and yours truly, each episode will focus on a specific film, series, composer, or topic.
***Learn more about the project and rewards at Kickstarter.***

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