Mr. Rogers: Arts Marketing Guru

Ceci Dadisman recently published an article at ArtsHacker titled Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers. She lists three primary skills and connects each with tenets of Mr. Roger’s television program. It’s a wonderfully heartwarming read and the second item from that list caught my eye: Don’t Be Afraid To Try New Things (Even If You’re Not Very Good At Them To Start). This …

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You May Be Guilty Of Using Dark Pattern Tactics But Not Even Know It

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Dark Patterns are features of interface design crafted to trick your users into doing things they might not want to do, but which benefit your organization. There are 12 types of Dark Patterns and some are as straightforward as making it next to impossible to cancel a user account or making the unsubscribe link on emails difficult to find (or even link to pages that don’t actually contain unsubscribe functionality). I …

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Show Of Hands: Who Hates Scheduling Meetings?

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Finding meeting times when only two attendees are involved is enough of a hassle but each person you add to the mix makes things exponentially more frustrating. Fortunately, there’s an app for that, it’s called Doodle. Granted, a doodle doesn’t really have much to do with scheduling but don’t dwell; we live in an era where spelling is influenced more by the closest available domain name than anything resembling a dictionary. …

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You Can’t Be Persuasive Without Credibility

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When it comes to turning website visitors into ticket buyers or donors, your site’s credibility goes a long way. But what does credibility in this context mean exactly? The answer to that is in an article I published at ArtsHacker.com and the good news is two of the most critical elements are likely something you have direct control over. Persuasion (Conversion) Made Easy

If Your Organization Uses Google Maps, Routes, or Places, You May Need To Begin Paying For The Service

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Good news and bad news: on July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. Good news is it will go a long way toward ironing out a haphazard collection of existing APIs. Bad news is you’ll be required to create an account and a billing profile in order to use them. While most users will fall within the pricing plan’s free use parameters, …

Read moreIf Your Organization Uses Google Maps, Routes, or Places, You May Need To Begin Paying For The Service

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