Use A Person’s Natural Tendency for Grouping Content To Your Advantage

The second installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published!

This article focuses on the Law Of Common Region and how you can help boost a person’s natural tendency to group similar elements. The end result can make it easier for patrons to find key information and process more of your content at deeper levels.  The article examines how you can implement the Law of Common Region across a variety of website content management tasks, email marketing campaigns, and creating presentations.

It also covers how you can let the content tell you how it needs to be grouped so you can avoid falling into a checkboard output bear trap!

Using The Law of Common Region To Become A Better Manager

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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