Applying A Mix Of Empathy And UX To Offer New Ticket Buyers What They Want

One of the more intriguing parts of designing the reserved seating process for UpStage was the user testing. It’s rare for nonprofit performing arts organizations to spend much time designing their online ticket experience around the new ticket buyer and that only leaves money on the table and untapped potential. When designing UpStage’s process, we made sure to rectify that oversight by creating one of the three primary user test groups …

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Applying Parkinson’s Law To Create More Efficient Processes

The latest installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published! This article focuses on Parkinson’s Law, which dictates any task will inflate until all the available time is spent. It’s common to apply this item to time management, it’s just as applicable to the processes we create for others. And …

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Use A Person’s Natural Tendency for Grouping Content To Your Advantage

The second installment in the series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do is now published! This article focuses on the Law Of Common Region and how you can help boost a person’s natural tendency to group similar elements. The end result can make it easier for patrons to find key information and process …

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The First Step In NOT Reinventing The Wheel

I completed the first in a series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do. The articles show you how each of the 21 practices can be applied to far more than just user experience tasks. The inaugural post focuses on using the Serial Position Effect across the following four tasks: Determining the order of …

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Remembering That You Don’t Have To Reinvent The Wheel

While the COVID driven operating environment can make your tasks feel like changing a tire on a moving car, it’s good to remember the value in taking a step back when a task feels overwhelming. Odds are, you’re overthinking it and the good news is there’s a wealth of resources to help you stay on track. When it comes to anything communications oriented, I like to visit Laws of UX. While …

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