Applying A Mix Of Empathy And UX To Offer New Ticket Buyers What They Want
One of the more intriguing parts of designing the reserved seating process for UpStage was the user testing. It’s rare for nonprofit performing arts organizations to spend much time designing their online ticket experience around the new ticket buyer and that only leaves money on the table and untapped potential. When designing UpStage’s process, we made sure to rectify that oversight by creating one of the three primary user test groups …