The First Step In NOT Reinventing The Wheel

I completed the first in a series of articles I’m writing about how arts administrators can use the Laws of User Experience to be better at just about everything they do.

The articles show you how each of the 21 practices can be applied to far more than just user experience tasks. The inaugural post focuses on using the Serial Position Effect across the following four tasks:

  1. Determining the order of website navigation items.
  2. Listing calls-to-action in email marketing campaigns.
  3. Figuring out the rank of messages in content management tasks.
  4. Helping development professionals maximize revenue from online giving.

I’m extremely pleased with how this first article turned out and you can get your knowledge on at

Using The Serial Position Effect To Become A Better Manager

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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