Stop Using Carousels And Sliders For Content Delivery

For the past decade, I’ve been helping clients through the reasons why they should avoid using website carousels and sliders for content delivery. The most common place this counterproductive practice appears is on a homepage where organizations attempt to stuff concerts, fundraising messages, and more into a carousel thinking they’ll all have comparatively similar conversion rates. Spoiler Alert: they don’t.

I published an article at ArtsHacker that walks you through some recent research reaffirming what’s been known for years but also highlights the narrow set of parameters where sliders and carousels can be quite effective. There are some very specific arts and culture org examples for best practice implementation and my hope is this will assist content managers with pushing back against edicts from decision makers to use carousels.

Stop Using Carousels And Sliders (The Wrong Way)

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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