For the past decade, I’ve been helping clients through the reasons why they should avoid using website carousels and sliders for content delivery. The most common place this counterproductive practice appears is on a homepage where organizations attempt to stuff concerts, fundraising messages, and more into a carousel thinking they’ll all have comparatively similar conversion rates. Spoiler Alert: they don’t.
I published an article at ArtsHacker that walks you through some recent research reaffirming what’s been known for years but also highlights the narrow set of parameters where sliders and carousels can be quite effective. There are some very specific arts and culture org examples for best practice implementation and my hope is this will assist content managers with pushing back against edicts from decision makers to use carousels.