Sometimes The Simplest Solution Really Is The Best

When it comes to some of the most important analytics tasks you should be tracking, the best way to go about it may actually be best served using simple solutions. During the 2022 Ohio Museums Association Conference session on Google Analytics, my co-presenter, Ceci Dadisman, was covering her section on how to go about creating Goals inside Google Analytics. This topic is something she’s written about as a stand alone topic, …

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Nothing Like User Feedback To Help Make Things Better

Today’s post begins with analytics. I was examining the user flow for organization’s posting job listings at ArtsAdminJobs.com to see if any of the changes rolled out over the last few months had any unexpected negative impact. The good news is the answer was no; at the same time, I did discover one step in the submission process that took users much longer to complete than everything else. As it turns …

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