Web/Tech

Conventional Wisdom Is Rarely Either: Discuss.

Wednesday, March 20th, 2019Thursday, March 21st, 2019 by Drew McManus

Do you know what a HiPPO is? I bet you’ve encountered one in a meeting whether you knew it or now. For those unfamiliar with the acronym, HiPPO stands for Highest Paid Person’s Opinion. HiPPo’s can be a real challenge to work with, especially if your goal is to create a data driven culture. To help turn the tide of HiPPO driven conventional wisdom, I published an article at ArtsHacker yesterday …

Branding A Concerto

Friday, March 8th, 2019Friday, March 8th, 2019 by Drew McManus

I’ll be the first to admit my good fortune when it comes to having and insider’s view into some of my wife’s projects. One of the latest is a brand-new violin concerto written for her by award winning film composer, George S. Clinton. The concerto is unlike anything I’ve encountered; while it’s a formal violin concerto, it’s purposefully written in the style of an epic western film score. Consequently, George and …

Providing Better Customer Service Through Enhanced User Experience Design

Tuesday, March 5th, 2019Wednesday, March 6th, 2019 by Drew McManus

Recently, my web development firm launched a new orchestra user website and we’re in the initial launch period where the site is live, but they haven’t announced it yet. When the time exists, these serve as great shake-down periods where we can iron out any wrinkles and use some initial visitor feedback and metrics to make last minute tweaks before the formal announcement. This project spent a good bit of time …

You Can Never Have Too Much Google Juice

Wednesday, February 13th, 2019Thursday, February 14th, 2019 by Drew McManus

If you aren’t already familiar with Google Signals, it provides the framework for cross device tracking site visitors across multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in Signals will let you take full advantage of enhanced advertising and reporting features. Signals is still less than a year old and Google didn’t roll it out with too much fanfare as a result, you may have …

Who Do You Think Does Mobile Ticketing Best?

Monday, February 11th, 2019Friday, February 8th, 2019 by Drew McManus

It should come as no surprise to anyone that online ticket sales continue to comprise larger ratios of overall ticket sales and while desktop/laptop buying experience has improved in recent years, the mobile the ticket buying experience is still hit and miss. Having said that, there isn’t much hard data on online mobile ticketing buying experience that focuses on more than one or two systems. As such, let’s crowdsource this and …

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