Web/Tech

Providing Better Customer Service Through Enhanced User Experience Design

Tuesday, March 5th, 2019Wednesday, March 6th, 2019 by Drew McManus

Recently, my web development firm launched a new orchestra user website and we’re in the initial launch period where the site is live, but they haven’t announced it yet. When the time exists, these serve as great shake-down periods where we can iron out any wrinkles and use some initial visitor feedback and metrics to make last minute tweaks before the formal announcement. This project spent a good bit of time …

You Can Never Have Too Much Google Juice

Wednesday, February 13th, 2019Thursday, February 14th, 2019 by Drew McManus

If you aren’t already familiar with Google Signals, it provides the framework for cross device tracking site visitors across multiple browsers, mobile apps, mobile devices, and more. In short, the new reporting features in Signals will let you take full advantage of enhanced advertising and reporting features. Signals is still less than a year old and Google didn’t roll it out with too much fanfare as a result, you may have …

Who Do You Think Does Mobile Ticketing Best?

Monday, February 11th, 2019Friday, February 8th, 2019 by Drew McManus

It should come as no surprise to anyone that online ticket sales continue to comprise larger ratios of overall ticket sales and while desktop/laptop buying experience has improved in recent years, the mobile the ticket buying experience is still hit and miss. Having said that, there isn’t much hard data on online mobile ticketing buying experience that focuses on more than one or two systems. As such, let’s crowdsource this and …

The Best Way To Begin Learning About The Differences Between Cloud And Hosted Software Is At The Beginning

Tuesday, January 29th, 2019Wednesday, January 30th, 2019 by Drew McManus

There are no shortages of good reasons why you may be hearing more about “the cloud” lately. The fundamental benefits of a serverless platform produce very real advantages. Having said that, understanding the differences between cloud-based software and apps compared to their traditional hosted counterparts is a knowledge well arts administrators need to dig. To that end, I published an article at ArtsHacker that provides an excellent resource for you to …

CRM As Strategy, Or, Calculating A Snowball’s Chance In Hell

Tuesday, January 15th, 2019Wednesday, January 16th, 2019 by Drew McManus

Throwing money at a Customer Relationship Management (CRM) system will make you feel good. Really good. They’re shiny, sexy, digital tools that are easy to sell. They’re also completely useless if you don’t know what you’re trying to do with them. CRM providers have become frighteningly effective at getting potential customers to see past that fact. It’s increasingly common to see CRM providers develop a sales pitch that presents their platform …

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