Cross Device Tracking Is Coming Your Way

Let’s say a patron sees one of your organization’s Facebook ads on their Smartphone on the way to work but doesn’t buy a ticket (because #driving). Later that same day while visiting from their office desktop (company resources for personal use #gasp), they see the same ad but this time around, they purchase a ticket. Would you assign different values to each device type the patron used to connect with the …

Read moreCross Device Tracking Is Coming Your Way

#TBT Is There Such A Thing As Too Much Funding? (spoiler: yes)

Adaptistration People 041

Joe Patti published a thought provoking piece at Butts In The Seats which examines the development of technology to support the arts, a topic near and dear to my own arts admin heart. The inspiration for his post came from the  Knight Prototype Fund awards announcement, a program I was keeping an eye on. Although the Knight Foundation has a good track record in supporting technology-based programs, they wouldn’t exactly rise …

Read more#TBT Is There Such A Thing As Too Much Funding? (spoiler: yes)

If Your Organization Uses Google Maps, Routes, or Places, You May Need To Begin Paying For The Service

Adaptistration People 136

Good news and bad news: on July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. Good news is it will go a long way toward ironing out a haphazard collection of existing APIs. Bad news is you’ll be required to create an account and a billing profile in order to use them. While most users will fall within the pricing plan’s free use parameters, …

Read moreIf Your Organization Uses Google Maps, Routes, or Places, You May Need To Begin Paying For The Service

An Example Of Technology Straightjackets

Adaptistration People 132

Last week’s post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field place artificial limitations on customer experience and revenue potential garnered some interesting direct feedback. Admittedly, I can get ahead of myself when it comes to creating a common frame of reference and several readers sent direct messages saying they couldn’t imagine what I was describing. Let’s take …

Read moreAn Example Of Technology Straightjackets

#TBT Straightjackets Of Our Own Design

Adaptistration People 149

It never ceases to amaze me how often missed opportunities are a feature, not a bug. Here’s an example: Tuesday’s post about influencer marketing generated a user email that asked a great question. As a musician I share Holly’s aversion to comps, though, I use them when available. The ‘influencer’ model seems well-suited to the single ticket, brand building world. Another model I’ve tried to encourage would be, instead of comps, …

Read more#TBT Straightjackets Of Our Own Design


Subscription Weekly
weekly summary subscription
Subscription Per Post
every new post subscription

Send this to a friend