Do You Want More Earned Income Revenue In 2020? Then Here’s What You Should Expect From Your Ticketing Providers

Regular readers have heard me complain over the years about artificial limitations ticketing and customer relationship management (CRM) platforms place on earned income potential. One of the more popular posts on the topic was from 2015 where we examined how limitations in ticketing functionality were synthetically influencing discussions on earned income strategy. To Subscribe, Or Not To Subscribe, That Is NOT The Question Fast forward a few years and I’m sad …

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The Coming Arms Race That Is Robot Driven Handwritten Notes

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There’s a great article in the 12/21/2019 edition of The Washington Post by Abha Bhattarai that examines the booming business of robots that craft handwritten cards and letters. While the technology has been around for a few years, vast improvements in quality and lowered price points have conspired to attract a wide range of businesses, including nonprofits. One of the leading providers in the field is Handwrytten, which is featured in …

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Your Bugs Are Showing

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For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a big budget orchestra. For whatever reason, they’ve increased the frequency of their mailings and I noticed …

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Even More Of A Good (And Free) Thing

Analytics

Earlier this week, I had the pleasure of running a workshop on Must-Have Google Analytics Settings for the League of Chicago Theatres. The 90 minute session included an updated and expanded version of the Click. Click. Done. session that’s been a hit at several nonprofit arts admin conferences over the past several years. I want to extend my thanks to the League’s Director of Member Services, Ben Thiem, for organizing everything and to all …

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Dear Funders: Your Logo Requirements Are Wasting Your Own Money

Adaptistration People 173

Requiring grant recipients to display the logo from the company/foundation/agency providing a grant is a common practice. It highlights the funder’s support and that public attention can help inspire additional support. The whole thing works great…until it doesn’t. By nature, logos come in one of three basic aspect ratios (the proportion between width and height): Portrait (taller than it is wide Square (equal height and width) Landscape (wider than it is …

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