If Your Website Doesn’t Already Have A SSL Cert, You’re Going To Need One

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Back in April 2017, Google published a blog post announcing some big changes designed to move websites toward improved security standards. You’re probably familiar with their existing measures which include showing big, full page warnings when visiting a page collecting credit card information that is not secure. Here’s how Google describes the next step in this process. “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users …

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Smartphone Program Notes Are Back In The News

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Musical America recently published an article about EnCue, a real time program notes app for iOS and Android devices. The idea has been around since 2003 (remember Palm Pilot based Concert Companion?) but like so many topics in this field, it just can’t seem to break free of the same old, tired, discussion points. Let’s summarize the conversation: “Glaring screens will be a distraction.” “I get to use my phone in …

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A Stitch In Time…

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Since Net Neutrality is anything but safe, proactive arts managers will begin developing some skills to optimize your organization’s website so pages load as fast as possible. One of the key elements in creating web pages with snappy response times are optimized images. Just look at how much important Google places on this aspect of web design: Images often account for most of the downloaded bytes on a web page and …

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Keeping It Agile To Stay Ahead Of The Curve

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Over the last few weeks, we’ve examined topics that circle back to a problem in the arts field where organizations tend to place artificial limitations on how they connect online with patrons. A key point of contact in that process is e-commerce, which covers everything from purchasing tickets to making donations. Instead of merely ranting about it, I’ve been working with a new arts-based website client over the past few months …

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Arts Groups Know Their Online User Experience Is Lacking, But Now What?

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Capacity Interactive (CI) recently published their 2016 Arts Industry Digital Marketing Benchmark Study, an increasingly invaluable resource for a broad array of arts organizations. It provides a comprehensive survey of digital marketing and perhaps unsurprisingly, one of their key discoveries in a large portion of arts orgs know they are underinvesting in their online presence but aren’t seemingly doing much about it. Arts organizations are underinvesting in websites, particularly mobile experiences. 63% …

Read moreArts Groups Know Their Online User Experience Is Lacking, But Now What?

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