Marketing

You Mean You Haven’t Pivoted From Comps To Influencer Marketing Yet?

Published on Tue, Jun 19, 18 at 2:00 am CDT | Updated on Sun, Jun 17, 18 at 7:56 pm CDT by Drew McManus

If you have any interest in driving down comps while filling up full price seats, there are two articles you simply must read. The first is from violinist Holly Mulcahy* in a Neo Classical post from 6/15/2018 where she talks about the vast untapped potential influencer marketing can have on improving meaningful audience development activities. Simply put, Mulcahy is the model of what a classical music influence can look like. Given …

Attention Arts Marketers: If You Don’t Master This Skill By The End Of 2018, You’re Going To Be Obsolete

Published on Wed, Mar 21, 18 at 2:00 am CDT | Updated on Wed, Mar 21, 18 at 7:20 am CDT by Drew McManus

If you’re an arts marketer or work as a web content manager for an arts org, there is a key skill you need to master before the end of 2018. Forward thinking groups will make this a must-have skill via job descriptions and even include some tests for candidates to complete during final interview rounds. Simply put, you must learn how to use a graphics editing program to properly optimize images …

Empathetic Complaining 101

Published on Fri, Feb 16, 18 at 2:00 am CDT | Updated on Thu, Feb 15, 18 at 5:47 pm CDT by Drew McManus

There was an intriguing article in the 12/7/2017 edition of Capacity Interactive’s blog about how to handle negative social media comments. It includes some thoughtful Q&A from a trio of arts marketers and by and large, it’s a very useful post. About 2/3 of the way through the article, it dawned on me how fantastic it would have been to hear from someone on the other side of those social media …

Will These Changes Cause Your Org To Lose Its Google Ad Grant?

Published on Tue, Jan 30, 18 at 2:00 am CDT | Updated on Mon, Jan 29, 18 at 4:36 pm CDT by Drew McManus

There’s a terrific article by Jason King in the 1/23/2018 edition of the Nonprofit Technology Conference blog that examines how recent changes to Google Ad Grant’s terms and conditions put some users at risk of temporary account suspension. A whole raft of new rules came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account. Here are some of the new …

Can’t Someone Else Worry About It?

Published on Wed, Oct 25, 17 at 2:00 am CDT | Updated on Tue, Oct 24, 17 at 11:43 am CDT by Drew McManus

Last week’s survey asking readers if their organization uses cross-domain tracking generated some very intriguing results in that the topic generated very little interest. The survey produced a whopping (#sarcasm) nine replies. Nine. This came as quite a surprise as the low engagement level runs contrary to both anecdotal evidence and a similar survey I conducted with my Venture Platform users. Marketing and box office professionals have a very high degree …

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