Marketing

Don’t Miss Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study

Published on Thu, Dec 06, 18 at 2:00 am CST | Updated on Wed, Dec 05, 18 at 5:10 pm CST by Drew McManus

Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year. The 2017 report “revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital …

Accept It Then Expand On It

Published on Tue, Nov 20, 18 at 2:00 am CST | Updated on Tue, Nov 20, 18 at 9:09 am CST by Drew McManus

Every now and then a post inspires a terrific round of thoughtful feedback and that was exactly the case with yesterday’s article about the San Diego Symphony’s New You campaign. And since this isn’t 2009, most of the conversation takes place inside social media channels, which means blog readers don’t always get to stay connected. The following two comments were posted on my Facebook wall, both do a fabulous job at …

Have You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?

Published on Mon, Nov 19, 18 at 2:00 am CST | Updated on Mon, Nov 19, 18 at 4:49 pm CST by Drew McManus

The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience. But in the same way a Kickstarter campaign turns viral, it’s the promotional video that pushes it over the good/great threshold. Pretty terrific, right? Hopefully, they’ll …

Look At That, Older Age Groups Do Use Mobile

Published on Fri, Oct 19, 18 at 2:00 am CST | Updated on Wed, Oct 17, 18 at 5:51 pm CST by Drew McManus

Recently, I had the pleasure of conducting a private Google Analytics training session with a performing arts organization and one of the skills we covered was how to use the Secondary Dimension function to cross tabulate data. During that process, one of the items we uncovered is the top three age groups that converted to ticket purchases using mobile devices were Women, age 55-64; Women, Age 65+; and Men, age 55-64. …

Mr. Rogers: Arts Marketing Guru

Published on Fri, Sep 28, 18 at 2:00 am CST | Updated on Thu, Sep 27, 18 at 9:20 pm CST by Drew McManus

Ceci Dadisman recently published an article at ArtsHacker titled Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers. She lists three primary skills and connects each with tenets of Mr. Roger’s television program. It’s a wonderfully heartwarming read and the second item from that list caught my eye: Don’t Be Afraid To Try New Things (Even If You’re Not Very Good At Them To Start). This …

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