Marketing

Print Vs. Digital Program Book Survey Results

Monday, June 1st, 2020Tuesday, June 2nd, 2020 by Drew McManus

Last week, I asked readers for some feedback on whether they were considering replacing print program books with a digital alternative when concert events start up in the Fall. We had just under 150 responses and the results were fascinating. If concert activity resumes in the Fall, does your organization plan on using print program books? Exactly half of the respondents indicated they weren’t sure what they were going to do. …

Do You Really Want To Play “Sophie’s Choice” With Your Subscribers?

Tuesday, May 19th, 2020Wednesday, May 20th, 2020 by Drew McManus

I wanted to follow-up on one specific topic introduced in the sfcv.org article referenced in yesterday’s post in the form of forcing subscription renewals to choose or lose. If you have yet to read that article, it examines how arts organizations are navigating COVID-19 challenges. Here’s the broader context for the choose or lose subscription sales strategy: Orchestras are also facing the issue of whether, at this point to continue to …

Choose Your Modifiers Carefully

Monday, March 23rd, 2020Monday, March 23rd, 2020 by Drew McManus

During times of crisis it is not unusual to see formal communication include more than its fair share of adjectives and adverbs to help set a narrative. While the need for transparency and expedient communication is strong, it’s worth a few extra moments to perform a formal modifier check. Case in point, I’m seeing a spike in the use of the word “indefinitely” to describe cancellations. Example: “We regret to inform …

#TBT Stingy Event Details

Wednesday, January 22nd, 2020Thursday, January 23rd, 2020 by Drew McManus

Back in 2013 we examined the trend of orchestras to include scant information about an event on the corresponding single event pages at their website. Since then, not much has changed. Spend a little bit of time going through orchestra websites and odds are, you’ll find very little information about the works listeners can expect to hear. Budget size doesn’t seem to have impact. Even some mega-budget groups routinely provide no …

Do You Want More Earned Income Revenue In 2020? Then Here’s What You Should Expect From Your Ticketing Providers

Monday, December 30th, 2019Tuesday, December 31st, 2019 by Drew McManus

Regular readers have heard me complain over the years about artificial limitations ticketing and customer relationship management (CRM) platforms place on earned income potential. One of the more popular posts on the topic was from 2015 where we examined how limitations in ticketing functionality were synthetically influencing discussions on earned income strategy. To Subscribe, Or Not To Subscribe, That Is NOT The Question Fast forward a few years and I’m sad …

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