Marketing

More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post

Published on Thu, Feb 28, 19 at 2:00 am CDT | Updated on Mon, Feb 25, 19 at 5:45 pm CDT by Drew McManus

I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were they from my city?” Chicago Los Angeles Houston Dallas Atlanta San Francisco Washington Toronto London Seattle …

Using Metrics To Identify Audience Anxiety

Published on Tue, Feb 26, 19 at 2:00 am CDT | Updated on Tue, Feb 26, 19 at 2:51 pm CDT by Drew McManus

There’s nothing quite like having access to unique data and to that end, as the webmaster for all the blogs hosted at Inside The Arts hosted, I can dive into multiple years’ worth of metrics data. Not long ago, I was enjoying some data mining and uncovered a fascinating nugget that identified a key anxiety point among orchestra ticket buyers. The data came from Holly Mulcahy’s Neo Classical analytics account where …

#TBT, Since We’re Ranting About Images…

Published on Thu, Feb 07, 19 at 2:00 am CDT | Updated on Wed, Feb 06, 19 at 8:17 pm CDT by Drew McManus

In light of Tuesday’s rant about artist images, it seems fitting to bookend it with a callback to another content management rant from 2017 about delivering bio and related promotional copy in PDF format. PDF files are the bane of a content manager’s work day. In a nutshell, they are impossible to use for copy/pasting the content into web or social media formats without taking as much time cleaning up a …

Dear Artists and Artist Managers, Help Us Help You. Here’s What You Need To Provide For Promo Pics And Bios

Published on Tue, Feb 05, 19 at 2:00 am CDT | Updated on Mon, Feb 04, 19 at 5:27 pm CDT by Drew McManus

It isn’t unfair to say most orchestra marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult that there’s simply no way to end up with a good result. So as a service, here are some tips for what you can do to help …

Don’t Miss Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study

Published on Thu, Dec 06, 18 at 2:00 am CDT | Updated on Wed, Dec 05, 18 at 5:10 pm CDT by Drew McManus

Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year. The 2017 report “revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital …

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