#TBT Modifiers Matter

Granted, today’s #TBT post is only a few months old but the most recent batch of cancellation notices arriving in my inbox indicate we could all use take a breath and remember that modifiers matter. There are still far too many instances of adjectives and adverbs that project a defeatist attitude when messages should gravitate toward messages of hope and/or confidence. Choose Your Modifiers Carefully

Turn Portrait Images Into Landscape

Over the weekend, I posted the following rant about portfolio aspect ratio images on Facebook: PUBLIC SERVICE ANNOUNCEMENT When getting PR photos, please insist the photographer shoot in landscape aspect ratio, not portrait. Posted by Drew McManus on Thursday, July 9, 2020 Given that it’s always a good thing to balance a rant with something productive on the same topic, I decided to create a free Photoshop template that provides one method …

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Print Vs. Digital Program Book Survey Results

Last week, I asked readers for some feedback on whether they were considering replacing print program books with a digital alternative when concert events start up in the Fall. We had just under 150 responses and the results were fascinating. If concert activity resumes in the Fall, does your organization plan on using print program books? Exactly half of the respondents indicated they weren’t sure what they were going to do. …

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Do You Really Want To Play “Sophie’s Choice” With Your Subscribers?

I wanted to follow-up on one specific topic introduced in the sfcv.org article referenced in yesterday’s post in the form of forcing subscription renewals to choose or lose. If you have yet to read that article, it examines how arts organizations are navigating COVID-19 challenges. Here’s the broader context for the choose or lose subscription sales strategy: Orchestras are also facing the issue of whether, at this point to continue to …

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Choose Your Modifiers Carefully

During times of crisis it is not unusual to see formal communication include more than its fair share of adjectives and adverbs to help set a narrative. While the need for transparency and expedient communication is strong, it’s worth a few extra moments to perform a formal modifier check. Case in point, I’m seeing a spike in the use of the word “indefinitely” to describe cancellations. Example: “We regret to inform …

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