Marketing

Killing Me Softly With Nomenclature

Tuesday, June 4th, 2019Wednesday, June 5th, 2019 by Drew McManus

Do I know what makes a masterworks concert a masterworks concert? Of course I do…but why don’t you tell me what you think it means first then I’ll let you know if that’s what I thought. That’s an actual conversation I overheard a few years ago but never really stuck me until I presented at a conference last year alongside Ceci Dadisman. Ceci introduced an element about how arts orgs inadvertently …

For Only $31, How Can You Not Try Influencer Marketing?

Thursday, May 23rd, 2019Friday, May 24th, 2019 by Drew McManus

There’s a fascinating article in the May 21/2019 edition of SocialMediaToday.com (h/t Thomas Cott) that examines a report from Klear (a marketing software platform) that begins to provide perspective on influencer marketing rates. [This] where this new report from Klear comes in – to help provide more transparency in the influencer marketing process, Klear surveyed more than 2,500 different types of influencers across three major social networks (Instagram, YouTube and Facebook), in order …

Is It time To Retire Your Print Communication?

Tuesday, May 14th, 2019Wednesday, May 15th, 2019 by Drew McManus

Virtual show of hands: how many of you still use print newsletters? My hunch is more than a few of raised your hands. Now, for those of you who did, when was the last time you quantified their impact and engagement? Print newsletters and/or magazines are one of those odd evolutionary throwbacks in the world of arts communication. In their heyday, they were the apex predator of engagement and status. But …

Give ‘Em What They Really Want: How To Create An Effective Artist Press Kit

Tuesday, April 23rd, 2019Friday, April 26th, 2019 by Drew McManus

Recently, my company updated my wife’s professional artist website: HollyMulcahy.com. A large part of that project was updating all her press kit information. Previously, all the typical press kit content, such as bios and pics, was available via direct download from her site. But times have changed and there are better ways to go about making that content available. Ultimately, the goal is to make things as easy as possible for …

More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post

Monday, February 25th, 2019Thursday, February 28th, 2019 by Drew McManus

I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were they from my city?” Chicago Los Angeles Houston Dallas Atlanta San Francisco Washington Toronto London Seattle …

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