Drew McManus on the orchestra business.
In light of Tuesday’s rant about artist images, it seems fitting to bookend it with a callback to another content management rant from 2017 about delivering bio and related promotional copy in PDF format. PDF files are the bane of a content manager’s work day. In a nutshell, they are impossible to use for copy/pasting the content into web or social media formats without taking as much time cleaning up a …
It isn’t unfair to say most orchestra marketers have anywhere from 5-20 minutes per event for compiling all the related artist information. That includes promo images, bios, and any program specific copy. Unfortunately, too many artists and/or their managers make those tasks so difficult that there’s simply no way to end up with a good result. So as a service, here are some tips for what you can do to help …
Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year. The 2017 report “revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital …
Read moreDon’t Miss Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study
Every now and then a post inspires a terrific round of thoughtful feedback and that was exactly the case with yesterday’s article about the San Diego Symphony’s New You campaign. And since this isn’t 2009, most of the conversation takes place inside social media channels, which means blog readers don’t always get to stay connected. The following two comments were posted on my Facebook wall, both do a fabulous job at …
The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience. But in the same way a Kickstarter campaign turns viral, it’s the promotional video that pushes it over the good/great threshold. Pretty terrific, right? Hopefully, they’ll …
Read moreHave You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?
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