Drew McManus on the orchestra business.
Ceci Dadisman recently published an article at ArtsHacker titled Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers. She lists three primary skills and connects each with tenets of Mr. Roger’s television program. It’s a wonderfully heartwarming read and the second item from that list caught my eye: Don’t Be Afraid To Try New Things (Even If You’re Not Very Good At Them To Start). This …
Dark Patterns are features of interface design crafted to trick your users into doing things they might not want to do, but which benefit your organization. There are 12 types of Dark Patterns and some are as straightforward as making it next to impossible to cancel a user account or making the unsubscribe link on emails difficult to find (or even link to pages that don’t actually contain unsubscribe functionality). I …
Read moreYou May Be Guilty Of Using Dark Pattern Tactics But Not Even Know It
In a sea of stock photos and artist headshots, it’s always a treat to see a performing arts organization approach graphic design with an eye toward narrative. Case in point, the Adrian Symphony’s 2018/19 season artwork is a real standout. I reached out to the project’s creative director, Larry Williams from larrywilliamscreative.com, for some insight on how the project unfolded. A majority of my career was working at a content agency …
Read moreHere’s Some Creative Design Inspiration To Recharge Your Week
After publishing last Tuesday’s post on the Utah Symphony’s Rock Stars marketing campaign I was braced for at least some degree of snark but across every single social media platform where discussions ensued, I couldn’t find a trace. In today’s chimp-navigated, troll-powered social media environment, I have to say that genuinely put a smile on my face. Moreover, so much of the feedback was fascinating. And since it unfolded across multiple …
Here’s a screenshot from the Utah Symphony’s home page. No commentary on my end but I’m curious to know your thoughts on this marketing campaign. Discuss.
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