Looking At The Business Through Merlot Colored Glasses

I’m all for finding ways to infuse wine into the live concert experience. But while my own interest tends to start and stop at the actual consumption, others are giving the subject it the attention it deserves. Case in point, violinist Holly Mulcahy recently published an article at Neo Classical that casts an eye toward lessons our field can learn from the way the wine industry began to pivot 20 years …

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If There Was Ever A Time To Consider Loyalty Programs, It’s Now

A recent post from Joe Patti examines a report from the Advisory Board for the Arts that found “while people may donate at a certain level to gain perks, taking away those perks won’t cause them to reduce their giving, by and large.” This is certainly good news for arts orgs in a post-COVID environment, but it also brings up some intriguing dynamic considerations that focus on generating the most revenue …

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Nothing Says Safe Like Floor Stickers (Seriously)

The ever thoughtful Joe Patti published one of those right topics and the right time posts at ArtsHacker that examines the value of thinking about updating your venue images now that we have some vaccinated light at the end of the pandemic tunnel. Even pre-Covid the general guidance for promotional images and text was to focus on the audience experience. Regardless of whether the venue you perform/show your work at is …

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#TBT Modifiers Matter

Granted, today’s #TBT post is only a few months old but the most recent batch of cancellation notices arriving in my inbox indicate we could all use take a breath and remember that modifiers matter. There are still far too many instances of adjectives and adverbs that project a defeatist attitude when messages should gravitate toward messages of hope and/or confidence. Choose Your Modifiers Carefully

Turn Portrait Images Into Landscape

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Over the weekend, I posted the following rant about portfolio aspect ratio images on Facebook: PUBLIC SERVICE ANNOUNCEMENT When getting PR photos, please insist the photographer shoot in landscape aspect ratio, not portrait. Posted by Drew McManus on Thursday, July 9, 2020 Given that it’s always a good thing to balance a rant with something productive on the same topic, I decided to create a free Photoshop template that provides one method …

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