Marketing

Do You Really Want To Play “Sophie’s Choice” With Your Subscribers?

Tuesday, May 19th, 2020Wednesday, May 20th, 2020 by Drew McManus

I wanted to follow-up on one specific topic introduced in the sfcv.org article referenced in yesterday’s post in the form of forcing subscription renewals to choose or lose. If you have yet to read that article, it examines how arts organizations are navigating COVID-19 challenges. Here’s the broader context for the choose or lose subscription sales strategy: Orchestras are also facing the issue of whether, at this point to continue to …

Choose Your Modifiers Carefully

Monday, March 23rd, 2020Monday, March 23rd, 2020 by Drew McManus

During times of crisis it is not unusual to see formal communication include more than its fair share of adjectives and adverbs to help set a narrative. While the need for transparency and expedient communication is strong, it’s worth a few extra moments to perform a formal modifier check. Case in point, I’m seeing a spike in the use of the word “indefinitely” to describe cancellations. Example: “We regret to inform …

#TBT Stingy Event Details

Wednesday, January 22nd, 2020Thursday, January 23rd, 2020 by Drew McManus

Back in 2013 we examined the trend of orchestras to include scant information about an event on the corresponding single event pages at their website. Since then, not much has changed. Spend a little bit of time going through orchestra websites and odds are, you’ll find very little information about the works listeners can expect to hear. Budget size doesn’t seem to have impact. Even some mega-budget groups routinely provide no …

Do You Want More Earned Income Revenue In 2020? Then Here’s What You Should Expect From Your Ticketing Providers

Monday, December 30th, 2019Tuesday, December 31st, 2019 by Drew McManus

Regular readers have heard me complain over the years about artificial limitations ticketing and customer relationship management (CRM) platforms place on earned income potential. One of the more popular posts on the topic was from 2015 where we examined how limitations in ticketing functionality were synthetically influencing discussions on earned income strategy. To Subscribe, Or Not To Subscribe, That Is NOT The Question Fast forward a few years and I’m sad …

Your Bugs Are Showing

Thursday, October 17th, 2019Friday, October 18th, 2019 by Drew McManus

For those who manage digital content, keeping track of the hundreds (if not thousands) of links living across an organization’s digital platforms makes cat herding look like child’s play. One of the most common areas overlooked are boilerplate sections like header and footer content. Case in point, I recently received an email campaign from a big budget orchestra. For whatever reason, they’ve increased the frequency of their mailings and I noticed …

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