A Step By Step Guide For To Getting Into Influencer Marketing

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If you’re curious about investigating whether influencer marketing might be worth allocating time and treasure, I would be remiss if I didn’t point out a post by Jonathan Eifert in in the 7/1/18 edition of ArtsHacker. There’s a lot to consider when thinking about testing the waters with influencer marketing and this article is an excellent resource walking you through the initial steps of designing, implementing, and measuring a program’s return. …

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An Example Of Technology Straightjackets

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Last week’s post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field place artificial limitations on customer experience and revenue potential garnered some interesting direct feedback. Admittedly, I can get ahead of myself when it comes to creating a common frame of reference and several readers sent direct messages saying they couldn’t imagine what I was describing. Let’s take …

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You Mean You Haven’t Pivoted From Comps To Influencer Marketing Yet?

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If you have any interest in driving down comps while filling up full price seats, there are two articles you simply must read. The first is from violinist Holly Mulcahy* in a Neo Classical post from 6/15/2018 where she talks about the vast untapped potential influencer marketing can have on improving meaningful audience development activities. Simply put, Mulcahy is the model of what a classical music influence can look like. Given …

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Attention Arts Marketers: If You Don’t Master This Skill By The End Of 2018, You’re Going To Be Obsolete

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If you’re an arts marketer or work as a web content manager for an arts org, there is a key skill you need to master before the end of 2018. Forward thinking groups will make this a must-have skill via job descriptions and even include some tests for candidates to complete during final interview rounds. Simply put, you must learn how to use a graphics editing program to properly optimize images …

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Empathetic Complaining 101

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There was an intriguing article in the 12/7/2017 edition of Capacity Interactive’s blog about how to handle negative social media comments. It includes some thoughtful Q&A from a trio of arts marketers and by and large, it’s a very useful post. About 2/3 of the way through the article, it dawned on me how fantastic it would have been to hear from someone on the other side of those social media …

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