#TBT It’s Still A Spaceship

As a practical example for yesterday’s post about marketing being more about creating a narrative about attaining what people aspire to rather than selling a product, I want to reach back to a post from November 11, 2009 that examined an iconic clip from Mad Men, Season 1, Episode 13: The Carousel.

The entire scene focuses on the advertising firm convincing the client they aren’t there to help them sell a product. The show has been around for long enough there may be some out there who haven’t seen the episode so let’s just jump right into it.

Here’s a link to the full article from 2009:

https://adaptistration.com/2009/11/11/this-is-not-a-spaceship-its-a-time-machine/

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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#TBT It's Still A Spaceship