As a practical example for yesterday’s post about marketing being more about creating a narrative about attaining what people aspire to rather than selling a product, I want to reach back to a post from November 11, 2009 that examined an iconic clip from Mad Men, Season 1, Episode 13: The Carousel.
The entire scene focuses on the advertising firm convincing the client they aren’t there to help them sell a product. The show has been around for long enough there may be some out there who haven’t seen the episode so let’s just jump right into it.
Joe Patti published a fantastic article on 5/3/22 that examines labels attached to common nonprofit circumstances, like using "give" when communicating with patrons about…
