When It Comes To Our Audience, Are We Curious Or Judgmental?

There’s a great article by Whit Honea in the 9/23/21 edition of The Washington Post that examines the value of Apple TV’s Ted Lasso. It’s a fabulously reflective post about an equally wonderful show but the part that jumped out was toward the end when the author highlights one of the show’s underlying points: “Be curious, not judgmental” (emphasis added). “Be curious, not judgmental.” In a pivotal moment, Ted faces Rebecca’s ex-husband, …

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Will Call And Other Things That Should Go Away Post-Pandemic

Nearly a decade ago, I published an article asking why the field still relied on using “will call” as the preferred name tracking prepaid tickets. Since then, not much has changed but that doesn’t make it any less of a barrier for ticket buyers. For anyone used to buying event tickets on their smartphone, the entire notion of waiting in a line to pick up printed tickets seems bothersome and archaic …

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Seat Selection Survey Results. So. Many. Hurdles.

It’s no secret that even the best marketing campaigns are worthless if something prevents your target from completing the transaction. Consequently, the more we know about those hurdles, the better. For most performing arts organizations, allowing ticket buyers to select their own seats is a strong selling point. But if online buyers find that process frustrating, that strength becomes a weakness. To that end, the more the sector as a whole …

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Better To Shun The Bait Than Struggle In The Snare

There’s an interesting article by David Rohde from his Medium blog that examines how the traditional telemarketing approach isn’t just a path of diminishing returns, it’s downright self-defeating. Granted, we’ve been examining this very idea for years, but Rohde manages to provide some really useful connections to help drive the point home while keeping a few key points concise. He sets up the discussion with an excellent title: “How Telemarketing Helped …

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Looking At The Business Through Merlot Colored Glasses

I’m all for finding ways to infuse wine into the live concert experience. But while my own interest tends to start and stop at the actual consumption, others are giving the subject it the attention it deserves. Case in point, violinist Holly Mulcahy recently published an article at Neo Classical that casts an eye toward lessons our field can learn from the way the wine industry began to pivot 20 years …

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