The Topic With Staying Power: Patron Behavior

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The New York Post published an article on 11/4/2017 by Michael Riedel titled Actors say rude audiences are destroying Broadway. Although the focus is Broadway, all the complaints are nothing new; it’s like a crewing a well-worn cud of dissatisfaction. Ticket buyers: talk during the performance. unwrap candy. cough incessantly (but never leave). drop programs. drop purses and bags. drop cell phone. answer cell phones. neglect/ignore turning off cell phones. etc., …

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#CultureTrack17: Girls Just Wanna Have Fun…Boys, About 8% Less

Adaptistration People 148

According to the 4,035 consumers included in LaPlaca Cohen’s Culture Track 2017 report, the single greatest motivating factor for participating in a cultural event is to have fun. That’s not an insignificant point. At the same time, when we drill down into the raw data results for just Classical Music events, respondents found having fun to be the third highest motivators (kudos to #CultureTrack17 for providing so much transparency!): Relaxing or …

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Have You Read The Culture Track 2017 Report Yet?

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Self-described as an organization “dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action” Culture Track, developed by cultural marketing agency LaPlaca Cohen,  recently released the latest edition of their triennial national research study of the behaviors and characteristics of 4,000 US cultural consumers. Reports are released on a three year cycle and each installment tends to dovetail on developments from …

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Are We Suffering From Self-Inflicted Ageism Syndrome?

Adaptistration People 131

There’s an intriguing article from the 6/29/17 edition of Classicalfm.com that examine a recent Canadian Broadcasting Corporation interview with violinist Nicola Benedetti where the she expresses concern over what she defines as a counterproductive preoccupation with age. “I think one thing to get wrong is to criticise the audience for being old, as if that’s negative. I can’t believe how terrible that is and how offensive that is to categorise a …

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Forget Walking A Mile In Their Shoes, Try A Stream Of New Concertgoer Inner Monologue

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There’s an entertaining and thought-provoking article in the 1/7/2017 edition of The New Yorker by Kirk J. Rudell that provides an exclusive broadcast of his inner monologue as a first-time concertgoer. There is no shortage of amusing entries in his attendee stream of consciousness but the entire exercise reminded me of a Take A Friend To the Orchestra project from 2005 that featured taking a first timer concertgoer to his first …

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