Stop Spoiling The Newbie Concert Experience

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It should come as no secret that we can be our own worst enemies when it comes to turning off new concertgoers and no stakeholder is immune. Moreover, it never hurts to remind ourselves what we can do to avoid these bear traps and to that end, violinist Holly Mulcahy recently published an article that touches on some of the more common ways stakeholders can make new concertgoers feel like their …

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Spoiler Alert: The Latest Spider Man Movie Takes A Swipe At Opera

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Over the holiday weekend, I went to the latest Marvel movie, Spider Man: Far From Home. With the exception of a single scene, it’s a typical installment in the tent-pole franchise but that exception is a doozy in that it takes a swipe at some of the worst stereotypes of live classical music concerts. Mild Spoiler Alert: in a nutshell, the protagonists need to hide a group of teenagers for a …

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Get A Glimpse Behind The Grant Panel Curtain

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As if he wasn’t already bringing his A-Game on a regular basis, Joe Patti recently published an article at Butts In The Seats that provides a behind the scenes look at one of the more cloistered processes in the business: the grant panel review process. If that weren’t a good enough topic in and of itself, it’s wrapped inside the context of barriers to engagement; both perceived and tactile. I mentioned …

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For Only $31, How Can You Not Try Influencer Marketing?

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There’s a fascinating article in the May 21/2019 edition of SocialMediaToday.com (h/t Thomas Cott) that examines a report from Klear (a marketing software platform) that begins to provide perspective on influencer marketing rates. [This] where this new report from Klear comes in – to help provide more transparency in the influencer marketing process, Klear surveyed more than 2,500 different types of influencers across three major social networks (Instagram, YouTube and Facebook), in order …

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More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post

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I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were they from my city?” Chicago Los Angeles Houston Dallas Atlanta San Francisco Washington Toronto London Seattle …

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