Get A Glimpse Behind The Grant Panel Curtain

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As if he wasn’t already bringing his A-Game on a regular basis, Joe Patti recently published an article at Butts In The Seats that provides a behind the scenes look at one of the more cloistered processes in the business: the grant panel review process. If that weren’t a good enough topic in and of itself, it’s wrapped inside the context of barriers to engagement; both perceived and tactile. I mentioned …

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For Only $31, How Can You Not Try Influencer Marketing?

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There’s a fascinating article in the May 21/2019 edition of SocialMediaToday.com (h/t Thomas Cott) that examines a report from Klear (a marketing software platform) that begins to provide perspective on influencer marketing rates. [This] where this new report from Klear comes in – to help provide more transparency in the influencer marketing process, Klear surveyed more than 2,500 different types of influencers across three major social networks (Instagram, YouTube and Facebook), in order …

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More Metrics Thursday: Following-Up On Tuesday’s Audience Anxiety Post

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I was pleased to get a good amount of direct feedback in response to Tuesday’s post about audience anxiety over what to wear to concerts. The most requested item was additional metrics, so here’s a bit of additional data I can share. Location One of most common requests was a variation of the theme “were they from my city?” Chicago Los Angeles Houston Dallas Atlanta San Francisco Washington Toronto London Seattle …

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Using Metrics To Identify Audience Anxiety

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There’s nothing quite like having access to unique data and to that end, as the webmaster for all the blogs hosted at Inside The Arts hosted, I can dive into multiple years’ worth of metrics data. Not long ago, I was enjoying some data mining and uncovered a fascinating nugget that identified a key anxiety point among orchestra ticket buyers. The data came from Holly Mulcahy’s Neo Classical analytics account where …

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A Step By Step Guide For To Getting Into Influencer Marketing

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If you’re curious about investigating whether influencer marketing might be worth allocating time and treasure, I would be remiss if I didn’t point out a post by Jonathan Eifert in in the 7/1/18 edition of ArtsHacker. There’s a lot to consider when thinking about testing the waters with influencer marketing and this article is an excellent resource walking you through the initial steps of designing, implementing, and measuring a program’s return. …

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