Examining The LA Opera’s Pilot Program To Put Opera Into Popular Media Culture Part 2

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Over the 2014/15 and 2015/16 seasons, the Los Angeles (LA) Opera implemented a program to promote opera to the general public by placing opera and opera-related stories and images in popular television, film, and other entertainment media. The program came about thanks to an Opera America’s Building Opera Audiences grant. Part 1 in this series examined the program’s scope and implementation and today’s installment will focus on what the LA Opera …

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Examining The LA Opera’s Pilot Program To Put Opera Into Popular Media Culture Part 1

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In 2014, I served as an adjudicator for an Opera America grant panel. One of the grant recipients was the Los Angeles (LA) Opera, which used the funding to initiate a pilot program to put opera into popular media culture. At the time, it was an ambitious and intriguing program. Here’s how the organization described the program in their grant proposal: LA Opera seeks to pilot a program to more heavily …

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Must-Read Friday

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When faced with all the challenges that are genuinely out of our control, it never ceases to surprise me when nonprofit performing arts organizations overlook the things they have control over. Earlier this week, Joe Patti published an article that examines one of the most commonly overlooked issues: creating an environment that fosters a sense of inclusion and belonging. Or to perhaps be more specific, it’s an issue that does get …

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I’ll Try, But I Don’t Think My Phone Will Fit In There

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At the beginning of the month I wrote about the Anne-Sophie Mutter mobile phone kerfuffle and staked out a decidedly matter-of-fact perspective. Fortunately, there are others out there looking to approach the topic from more of a productive outlook. Case in point, violinist Holly Mulcahy gathered 10 such minds to provide positive thoughts, productive and creative ideas, and some hard truth realizations that go way beyond mere kvetching: Stephen Marc Beaudoin; Executive …

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Patron Service, Patron Experience, and Patron Care

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Last year, I cancelled a membership at one of Chicago’s premier art museums due to an issue with promised member benefits. In this case, the museum designed a benefit to help sidestep a well-known pain point in the form of long entrance lines. It was simple: members receive expedited entry. It is an effective benefit that works great…until it doesn’t. Like many museums, this one does not permit patrons to carry …

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