Just In Case You Thought Websites Were Losing Value

A recent report from IMACTS Experience (h/t Ruth Hartt) provides a data driven reminder about how important a website is to a nonprofit arts and culture organization.

While measuring what they define as high-propensity visitors, ” folks who have an increased interest, inclination, or likelihood to attend cultural organizations,” the discovered that end-of-year 2019 vsQ2, 2022 is the engagement rate those users have with online platforms increased considerably.

At the top of that engagement list were websites, which jumped from 20.8 percent to 29.8 percent. Social media engagement leapfrogged ahead of new story and word of mouth engagement.

From a web developer’s perspective, I can confirm that most of my users approached their website as a type of digital safe room during the pandemic. Likewise, most have maintained those efforts once live performance activity began to pick back up.

I’ll be curious to see where these figures go but until word of mouth and recommendation engagement begins to pick back up, focusing efforts on those digital platforms is a must.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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