Every Single Page At Your Website Needs A Goal

Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they can be broken down into three basic types: Revenue generation: purchasing a ticket or making a …

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Sold-Out Ticket Scams Start Hitting Social Media

Scammers haven’t wasted any time attempting to suck blood from the turnip of burgeoning performing arts org concert activity. The latest attempt to exploit organizations targets events that are at capacity or sell out quickly thanks to limited numbers of seats available due to COVID restrictions. The scam is straightforward enough: Fake user posts a comment to an event post at your Facebook wall saying they have some of the limited …

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Forewarned Is Forearmed: The Latest Social Media Scam

Recently, Joe Patti published an article at ArtsHacker.com that walks you through the way malicious social media bots are beginning to target performing arts organization’s social media feeds. The post provides insight on how to identify bots and why organizations shouldn’t ignore the issue. A new scam seems to have risen in the comments sections of performing arts venue social media pages. It appears that groups are using bots to populate …

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Thanks For Nothing LinkedIn

Adaptistration People 195

I posted something today at ArtsHacker pointing out a recent decision by LinkedIn to kill off their share counter API, which is what allows websites to show how many times site visitors share a page or post at Linkedin. If you manage your organization’s social media channels, it’s worth pointing out that not only did LinkedIn kill the counter API for all shares going forward but it blitzed the underlying data …

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