Forewarned Is Forearmed: The Latest Social Media Scam

Recently, Joe Patti published an article at ArtsHacker.com that walks you through the way malicious social media bots are beginning to target performing arts organization’s social media feeds. The post provides insight on how to identify bots and why organizations shouldn’t ignore the issue. A new scam seems to have risen in the comments sections of performing arts venue social media pages. It appears that groups are using bots to populate …

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Thanks For Nothing LinkedIn

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I posted something today at ArtsHacker pointing out a recent decision by LinkedIn to kill off their share counter API, which is what allows websites to show how many times site visitors share a page or post at Linkedin. If you manage your organization’s social media channels, it’s worth pointing out that not only did LinkedIn kill the counter API for all shares going forward but it blitzed the underlying data …

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Because This Business Makes Six Degrees Of Kevin Bacon Look Like Child’s Play, That’s Why.

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I’ve always been leery of LinkedIn but there’s no denying it has established itself as a go-to resource if you want to learn more about business contacts. But one item that continues to rub me the wrong way is the emphasis on quantity of contacts over quality. It’s no secret this business makes Six Degrees of Kevin Bacon look like child’s play. As such, who you’re connected to carries far more influence than …

Read moreBecause This Business Makes Six Degrees Of Kevin Bacon Look Like Child’s Play, That’s Why.

Low Hanging Fruit Monday: Easy & Useful Social Posts Over The Summer

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If you manage your organization’s social media accounts, you know how difficult it can be to come up with relevant posts that don’t come across as “I can’t think of anything else to post.” If your organization has outdoor events, posting screencaps of weather forecasts is a simple and effective option. Even if your events are indoors, it can still be useful, especially after a long patch of bad weather that …

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