Speaking Of Social Media Damage Control…

Social Media Response Guide

In a timely coincidence with the recent Toronto Symphony / Valentina Lisitsa social media equivalent of Godzilla vs. Mothra, ArtsHacker Phil Paschke published an article on 4/12/15 that includes a social media response flow chart by Jonathan Michael at Bplans.com that should not only be a mobile device shortcut but printed out, framed, and sitting on the desk of anyone in this field tasked with managing their institution’s social media profiles. It’s …

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Join Me Today On Twitter For Audience Relations

I’ll be taking part in a Twitter chat today about Orchestra Management and Audience Relations; especially during difficult periods such as contentious labor disputes. The Twitter chats are the brainchild of Shoshana Fanizza, from Audience Development Specialists, and feature a variety of specialists throughout the field to talk about specific topics related to…wait for it…audience development.

Social Media Fail

In the rush to engage and reach out to new audiences, it can be all too easy to forget that one of the overriding goals is to get people to concerts; which means all of the followers, fans, likes and shares in the world aren’t worth much if they don’t help sell tickets. The last thing an arts group needs is to fall victim to the metrics syndrome where you spend more time compiling stats than tracking conversion and performance. And nothing drives this home quite as well as humor.

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Digital Strategy Done Right

Today’s post is an unmitigated must-read for anyone involved with arts marketing. Recently, Austin Lyric Opera (ALO) Marketing Director, Marc van Bree, published an extraordinarily detailed series of articles that covers everything related to the ALO’s 2011-2012 season website redesign and associated digital strategy update. The series not only serves as a superb guide for designing a similar project at your organization, but it quantifies the value in going about the process the right way.

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How NOT To Use Twitter <cough>@markoconnor35<cough>

When Twitter was launched, I wasn’t a big fan but I’ve sincerely warmed up to the platform in recent years. Consequently, it is frustrating to see the alarming increase of arts groups and artists approaching the medium with as much subtlety and finesse as email spam peddling penis enlargement pills; case in point, @markoconnor35.

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