In the rush to engage and reach out to new audiences, it can be all too easy to forget that one of the overriding goals is to get people to concerts; which means all of the followers, fans, likes and shares in the world aren’t worth much if they don’t help sell tickets. The last thing an arts group needs is to fall victim to the metrics syndrome where you spend more time compiling stats than tracking conversion and performance. And nothing drives this home quite as well as humor.
Sometimes, You Just Need A Reminder
The other week, my wife asked “why don’t you have more friends than you do on Facebook?” Granted, this question came from someone with 4,600+ friends, 1,000+ followers, and 1,200+ in her friend request queue (the latter isn’t far behind my total friend count), so any meaningful reply warranted some forethought. After some internal monologue deliberating pros and cons, I opened my mouth to reply but realized there wasn’t anything to …