The other week, my wife asked “why don’t you have more friends than you do on Facebook?” Granted, this question came from someone with 4,600+ friends, 1,000+ followers, and 1,200+ in her friend request queue (the latter isn’t far behind my total friend count), so any meaningful reply warranted some forethought. After some internal monologue deliberating pros and cons, I opened my mouth to reply but realized there wasn’t anything to say and retreated to the safety of a shoulder shrug.
Simply put, it wasn’t something I’ve thought about in some time but that’s no excuse for letting it slide.
And that’s really the point, sometimes we just need a reminder to help keep all of the plates spinning. Not only is it good standard operating procedure for personal and professional activities but when it comes to social media, you don’t want to let that field go unattended too long.
For example, Adaptistration’s twitter accounts (blog and jobs board) are maintained and frequently used; as a result, followers and engagement have steadily increased.
On Facebook, I’ve spent more time focusing on ArtsHacker and Venture; as a result, my personal profile (which in reality is my “Adaptistration” profile but enhanced with kitten pics) has been a comparative plateau.
But what about your organization or professional social media profiles? Would you benefit from a reminder?
Granted, you should only maintain profiles you intend to use but if you have one, be sure to use it and focus on reinforcing your follower base. Speaking of which…