I posted something today at ArtsHacker pointing out a recent decision by LinkedIn to kill off their share counter API, which is what allows websites to show how many times site visitors share a page or post at Linkedin.
If you manage your organization’s social media channels, it’s worth pointing out that not only did LinkedIn kill the counter API for all shares going forward but it blitzed the underlying data for all previous share counts.
That means you’ll begin seeing previous counters dropping to zero (if they haven’t done so already).
If you know what negative social proof is, you know this change is going to make your job that much more difficult.
The only upside is it’s coming from LinkedIn and for most performing arts orgs, that’s not going to be one of their top social traffic referral sources. Even for something like this blog, LinkedIn accounted for only 1.61 percent of all social media referrals since Jan 1, 2018.
You can read more about LinkedIn’s rationale for killing off the share counter in the ArtsHacker post.