Because This Business Makes Six Degrees Of Kevin Bacon Look Like Child’s Play, That’s Why.

I’ve always been leery of LinkedIn but there’s no denying it has established itself as a go-to resource if you want to learn more about business contacts. But one item that continues to rub me the wrong way is the emphasis on quantity of contacts over quality.

It’s no secret this business makes Six Degrees of Kevin Bacon look like child’s play. As such, who you’re connected to carries far more influence than your overall number of connections.

Case in point, if you’re a VP of Artistic Administration, 75 connections that include conductors, soloists, artist managers, composers, and similar professionals is far more valuable than 500+ where the majority are from fly-by-night consultants that don’t even operate inside the field.

Having said all of that, putting together a useful LinkedIn profile can be tough if it’s a new platform to you. As such, I published an ArtsHacker article that points to a terrific resource for crafting an effective profile along with some arts-admin oriented considerations.

Get Serious About Your LinkedIn Profile

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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