Low Hanging Fruit Monday: Easy & Useful Social Posts Over The Summer

If you manage your organization’s social media accounts, you know how difficult it can be to come up with relevant posts that don’t come across as “I can’t think of anything else to post.”

If your organization has outdoor events, posting screencaps of weather forecasts is a simple and effective option. Even if your events are indoors, it can still be useful, especially after a long patch of bad weather that may be keeping ticket buyers at home.

Post daily forecasts when things are looking especially good and hourly forecasts on day-of events along with relevant call-to-actions are simple. Most weather apps have built in sharing tools right from forecast screens. Just be sure to edit any default share copy/links; here’s a simple template to follow.

[Today’s] [This week’s] forecast. See you at the concert! #YourEnsemble https://ticketlink.com
weather posts
Tonight’s forecast. See you at the concert! #YourEnsemble #YourCityLife

What other ideas do you use?

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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