If you manage your organization’s social media accounts, you know how difficult it can be to come up with relevant posts that don’t come across as “I can’t think of anything else to post.”
If your organization has outdoor events, posting screencaps of weather forecasts is a simple and effective option. Even if your events are indoors, it can still be useful, especially after a long patch of bad weather that may be keeping ticket buyers at home.
Post daily forecasts when things are looking especially good and hourly forecasts on day-of events along with relevant call-to-actions are simple. Most weather apps have built in sharing tools right from forecast screens. Just be sure to edit any default share copy/links; here’s a simple template to follow.
[Today’s] [This week’s] forecast. See you at the concert! #YourEnsemble https://ticketlink.com
Tonight’s forecast. See you at the concert! #YourEnsemble #YourCityLife
Capacity Interactive (CI) recently published their fourth annual Arts Industry Digital Marketing Benchmark Study (h/t Thomas Cott) and some of their findings are worth…
