LinkedIn Is Officially More Useful Than Facebook

Allow me to clarify today’s title a bit by saying LinkedIn is more useful when it comes to engaging with colleagues on news and topics about the field and arts management in general. I don’t know when the shift happened exactly but last week, it became clear I’m spending more time scrolling through my LinkedIn news feed than Facebook.

The reason is straightforward enough: LinkedIn has more relevant content.

Sure, that’s supposed to be the nature of LinkedIn anyway, but design hasn’t always aligned with practical application. LinkedIn is far less of a shill-fest than it used to be, and I’ve noticed several colleagues who used to regularly dual-post business related items and news have cut Facebook out of the loop entirely.

While LinkedIn doesn’t generate as much discussion per post as a comparable Facebook post, the conversations feel more meaningful. Unsurprisingly, with all the fluff posts removed, I find it’s easier to skim a larger number of business and news related posts in less time, all of which produces a stronger sense of connection. Just yesterday, I ran across an post about a new arts center planned for Calgary that would have missed my radar entirely otherwise.

That doesn’t mean LinkedIn is perfect…far from it. And none of this means I’m cutting Facebook out of the mix anytime soon. But it does mean I’m going to begin targeting messages between platforms with more attention than before.

If nothing else, this might be reason enough to stop by your LinkedIn profile to make sure it’s up to date.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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