Allow me to clarify today’s title a bit by saying LinkedIn is more useful when it comes to engaging with colleagues on news and topics about the field and arts management in general. I don’t know when the shift happened exactly but last week, it became clear I’m spending more time scrolling through my LinkedIn news feed than Facebook.
The reason is straightforward enough: LinkedIn has more relevant content.
Sure, that’s supposed to be the nature of LinkedIn anyway, but design hasn’t always aligned with practical application. LinkedIn is far less of a shill-fest than it used to be, and I’ve noticed several colleagues who used to regularly dual-post business related items and news have cut Facebook out of the loop entirely.
While LinkedIn doesn’t generate as much discussion per post as a comparable Facebook post, the conversations feel more meaningful. Unsurprisingly, with all the fluff posts removed, I find it’s easier to skim a larger number of business and news related posts in less time, all of which produces a stronger sense of connection. Just yesterday, I ran across an post about a new arts center planned for Calgary that would have missed my radar entirely otherwise.
That doesn’t mean LinkedIn is perfect…far from it. And none of this means I’m cutting Facebook out of the mix anytime soon. But it does mean I’m going to begin targeting messages between platforms with more attention than before.
If nothing else, this might be reason enough to stop by your LinkedIn profile to make sure it’s up to date.