An Example Of Technology Straightjackets

Adaptistration People 132

Last week’s post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field place artificial limitations on customer experience and revenue potential garnered some interesting direct feedback. Admittedly, I can get ahead of myself when it comes to creating a common frame of reference and several readers sent direct messages saying they couldn’t imagine what I was describing. Let’s take …

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You Mean You Haven’t Pivoted From Comps To Influencer Marketing Yet?

Adaptistration People 124

If you have any interest in driving down comps while filling up full price seats, there are two articles you simply must read. The first is from violinist Holly Mulcahy* in a Neo Classical post from 6/15/2018 where she talks about the vast untapped potential influencer marketing can have on improving meaningful audience development activities. Simply put, Mulcahy is the model of what a classical music influence can look like. Given …

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The Topic With Staying Power: Patron Behavior

Adaptistration People 153

The New York Post published an article on 11/4/2017 by Michael Riedel titled Actors say rude audiences are destroying Broadway. Although the focus is Broadway, all the complaints are nothing new; it’s like a crewing a well-worn cud of dissatisfaction. Ticket buyers: talk during the performance. unwrap candy. cough incessantly (but never leave). drop programs. drop purses and bags. drop cell phone. answer cell phones. neglect/ignore turning off cell phones. etc., …

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#CultureTrack17: Girls Just Wanna Have Fun…Boys, About 8% Less

Adaptistration People 148

According to the 4,035 consumers included in LaPlaca Cohen’s Culture Track 2017 report, the single greatest motivating factor for participating in a cultural event is to have fun. That’s not an insignificant point. At the same time, when we drill down into the raw data results for just Classical Music events, respondents found having fun to be the third highest motivators (kudos to #CultureTrack17 for providing so much transparency!): Relaxing or …

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Have You Read The Culture Track 2017 Report Yet?

Adaptistration People 133

Self-described as an organization “dedicated to addressing the most pressing challenges facing the worlds of culture and creativity through research, education, dialogue, and action” Culture Track, developed by cultural marketing agency LaPlaca Cohen,  recently released the latest edition of their triennial national research study of the behaviors and characteristics of 4,000 US cultural consumers. Reports are released on a three year cycle and each installment tends to dovetail on developments from …

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