It’s Time To Change up The Conversation On Concert Attire

Over the weekend, I ran across a Facebook discussion about what patrons wear to the orchestra. Perhaps unsurprisingly, it followed all of the well-worn paths about what everyone thought was acceptable or not and it stuck me just how much those talking points are out of touch. Artistic excellence is inconsequential if you aren’t selling tickets so to that end, the field desperately needs to throw all these old conversations out …

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I’ll See Your Introspection And Raise You A Cognitive Bias

Several weeks ago, arts marketer Ruth Hartt posted a thought-provoking post at LinkedIn designed to get arts managers thinking about how they measure relevance. It’s an excellent perspective and you can never really have too many reminders about getting outside of your bubble. My only additional thought is the stakeholders who would benefit from this introspection are most likely to miss it. Nutshell: cognitive bias will erase any gains from deliberate …

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When It Comes To Our Audience, Are We Curious Or Judgmental?

There’s a great article by Whit Honea in the 9/23/21 edition of The Washington Post that examines the value of Apple TV’s Ted Lasso. It’s a fabulously reflective post about an equally wonderful show but the part that jumped out was toward the end when the author highlights one of the show’s underlying points: “Be curious, not judgmental” (emphasis added). “Be curious, not judgmental.” In a pivotal moment, Ted faces Rebecca’s ex-husband, …

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Will Call And Other Things That Should Go Away Post-Pandemic

Nearly a decade ago, I published an article asking why the field still relied on using “will call” as the preferred name tracking prepaid tickets. Since then, not much has changed but that doesn’t make it any less of a barrier for ticket buyers. For anyone used to buying event tickets on their smartphone, the entire notion of waiting in a line to pick up printed tickets seems bothersome and archaic …

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Seat Selection Survey Results. So. Many. Hurdles.

It’s no secret that even the best marketing campaigns are worthless if something prevents your target from completing the transaction. Consequently, the more we know about those hurdles, the better. For most performing arts organizations, allowing ticket buyers to select their own seats is a strong selling point. But if online buyers find that process frustrating, that strength becomes a weakness. To that end, the more the sector as a whole …

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