I received quite a few responses from orchestra managers challenging my point of view regarding the recent article about orchestra ticket prices . One of which came from Curt Long, the Executive Director for the Dayton Philharmonic…
Marketing
Talk is cheap, tickets aren’t
Audience development is a big issue in this industry. Attendance is down, younger patrons are harder to attract, and subscription series are getting increasingly difficult to sell. In addition to all of the cultural, social, and marketing issues involved with this problem, I think a widely overlooked area is the cost of single tickets… Kennedy Center Director, Michael Kaiser coined the phrase “rich white guy” when describing today’s stereotypical orchestra patron, and he’s …