Losing The Substance By Grasping At The Shadow

It seems as though every time you turn around people in the orchestra business are clamoring to start podcasts, begin blogging, and get on iTunes. Sure enough, more than a few orchestras have done exactly that; nevertheless, I have to wonder how many groups looking to move in this direction have really taken the time to think about what it entails to effectively implement those tools…

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Will You Be My Friend?

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If you haven’t had the opportunity to go in and see what Facebook is all about, I recommend you carve some time into your schedule and get up to speed. According to their website, “Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections.”  After giving Facebook a spin for the past week, I have to say that it is a fairly remarkable piece of technology that has some real potential for use by the orchestra field…

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Adults Only

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Adult education programs is a well worn topic here at Adaptistration and regular readers already know that I favor a sizeable increase in the quantity and quality of educational activities targeted directly toward adults. Meaning, it is high time to move beyond the static lecture style activities which focus on having someone talk at a group of people…

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We Still Need To See A Psychologist

I had a fascinating lunch time conversation yesterday with a manager in my area and we were talking about the usefulness of approaching marketing from the view of a behavioral psychologist. The conversation brought my memory to an article I wrote back in February, 2004 entitled We All Need To Go See A Psychologist

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