Thanks to the seemingly endless creativity among the folks who marketing beer, Victoria Bitter (a brand in the Fosters chain commonly referred to as VB) launched a viral ad campaign toward the end of 2007 that featured 95 musicians from the Melbourne Symphony Orchestra and Orchestra Victoria performing solely on 451 VB bottles and 6 timpani. Composer Cezary Skubiszewski arranged the 40-year-old VB theme music and conducted the ensemble which recorded the video, featured to your right, at the Melbourne Concert Hall.
Marketing
Another Take On Orchestral Microsites
As an interesting continuation to the topic of orchestral microsites a reader sent along a link to the Berlin Philharmonic Cello Challenge, a microsite of the Berlin Philharmonic website. The microsite is designed entirely in Flash and although it is apparent that they spent a great deal of time on the microsite’s aesthetic quality, it is ultimately one of the thousands of simple, repetitive flash based games available across the internet…
Google Keeps Rolling Out The Goodies
In one of their latest efforts to colonize all of cyberspace, or at least whatever Microsoft can’t hide, Google has created an easy-to-use and highly effective customizable search tool. In particular, the new tool allows registered Google users to create a search box capable of:
- Including one website, multiple websites, or specific webpages
- Host the search box and results on your own website
- Customize the colors and branding to match your existing webpages
Each one of these features is useful for standard orchestra websites and even more valuable for those sites which are becoming more complex and dynamic. Let’s examine each of the features individually…
Chicago Symphony Rolls Out Some New PR Bling
Right on the heels of the How To Connect With New Media series of articles the Chicago Symphony rolls out an updated press page at their website which contains some of the items from my Marketing Wish List…
A New Way To Look Before You Leap
Earlier this month, the Los Angeles Times published an article about an interactive seating chart tool being developed for the Los Angeles Philharmonic’s website. Called Seat Buddy, the online tool promises to let website users get a better look at the inside of the concert hall as well as what Seat Buddy’s founder described in the article as the hall’s depth…