Part 1 of this series defined new media and how performing arts organizations can identify and categorize new media outlets into local, national, and international sources. This installment will continue by detailing how you can familiarize yourself with the sources you’ve identified and make initial contacts…
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How To Connect With New Media: Part 1
New Media: who they are and where to find them.
This installment is designed to help establish a collective understanding of what constitutes new media which can be used to move forward. Once that straightforward task is completed we’ll examine how to begin categorizing new media outlets in a way that will benefit your organization best…
How To Connect With New Media: An Introduction
This June, I have the honor of serving as a speaker in one of the National Performing Arts Convention’s breakout sessions titled The Online Salon Movement. The session’s description promotes the event as a wide ranging commentary and discussion on how performing arts organizations can interact with new forms of media and the public at large. “At a time when more traditional media outlets continue to shrink arts coverage, a wide variety of passionate bloggers writing about all of the performing arts have developed an audience of millions of readers and have challenged the critical paradigm by building a new dialogue about the arts.” I couldn’t think of a better way to describe the state in which new media exists and it got me thinking about how orchestras can enhance that interaction by refining how they reach out to these diverse outlets. To that end, I’ve come up with this series of articles to help orchestras identify, contact, and maintain relationships with new media…
Getting Back On The Psychologist’s Couch
Yesterday, my blogging neighbor, Jason Heath, posted an article at Arts Addictwhich touches on the psychology of performers and how it impacts interpersonal artistic relationships. It is a great topic and made me think about how the orchestra business could take better advantage of consumer psychology when approaching audience development…
Substance Over Shadows
Last week’s article examining how orchestras should approach using new online technologies generated a great deal of interest. As it turns out, it was also well-timed as the Minnesota Orchestra (MN Orch) launched a website during the same week designed to feature nearly all of the online tools discussed in the article. The website came to my attention via an invitation at Facebook from Sam Bergman, MO violist, to attend a concert event from a series that is the new website’s namesake Inside The Classics. The website’s home page, (featured to your left, click to enlarge), is dominated by photos of Bergman and MO assistant conductor Sarah Hatsuko Hicks and demonstrates that this is not a typical orchestra website project…