As an interesting continuation to the topic of orchestral microsites a reader sent along a link to the Berlin Philharmonic Cello Challenge, a microsite of the Berlin Philharmonic website. The microsite is designed entirely in Flash and although it is apparent that they spent a great deal of time on the microsite’s aesthetic quality, it is ultimately one of the thousands of simple, repetitive flash based games available across the internet…
After spending a few seconds playing with the game, it is
easy to lose interest as there’s nothing really transferable for the user via what
it feels like to coordinate bow movement as a cellist. I found myself thinking
about the question which promoted the first article
on this topic to examine the value of educational material that gets the user
involved in the subject material.
As a standalone game, Cello
Challenge is cute but I don’t know if it is worth the amount of resources
it cost to produce the game and all the bandwidth a flash heavy site like that
ultimately consumes. The Berlin Philharmonic certainly gets an “A” for effort
but it would have been really fascinating to see what they could have come up
with if they directed the same resources toward a product more like the Ford microsite.
I had an interesting telephone conversation about Cello Challenge with a colleague who
works as a marketing VP at an ICSOM orchestra and after going back and forth on
the merits of the microsite a bit I asked her if she thought enough of Cello Challenge to pay the Berlin
Philharmonic for a license o use it on her orchestra website, what was the most
she would be willing to pay. After a few seconds of silence she answered “nothing.”
What do you think? Send in a comment or email.