Among the most valuable responses that come in each year from the reader segmentation are the topics readers would like to see more of in the coming year. My favorite from the most recent bunch simply said “improved marketing in an environment of utter chaos” (I edited out a colorful adjective, you can have fun inserting one on your own). And once you get past the entertaining phrasing and really think about the request, defining “utter chaos” isn’t as straightforward as it seems on the surface.
Does it define office working relationships, higher demands with smaller budgets, or eternal crisis management? Is this a large, mid, or small budget organization?
Any combination of those can produce utter chaos and I found myself arriving at different topic points after following each thought path.
One of the variations that produced the most topics centered around budget constraints, especially within smaller to mid-size organizations.
To that end, I recently published an article at ArtsHacker that presents some options for creating visual dashboards inside custom reporting tools (using Google Sheets and Zapier). It provides a great no-cost solution for marketing pros operating in the chaos of micro budget environments. Better still, it doesn’t involve any begging, borrowing, or dealing to get it.