Today’s post is for all of you working with email marketing and spend a lot of time composing campaigns but you’re not entirely sure what to do afterward.
Ceci Dadisman wrote an article for ArtsHacker just for you; it provides a solid approach focusing on three distinct user stories you should accommodate for follow-up campaigns:
People who opened the first email but didn’t click on your call-to-action button.
People who opened and clicked but didn’t purchase tickets.
People who didn’t open the first email at all.
The article is flexible enough that you can easily replace “purchase tickets” with pretty much any conversion goal that suits your needs. In the how-to section, Dadisman tackles all three of those user stories via two of today’s primary email marketing providers : Mailchimp and Constant Contact.