One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders.
They drive up your email marketing costs and generate an inflated sense of patron connectivity but that doesn’t mean the situation is beyond your control.
To that end, I recently authored a post for ArtsHacker.com that provides step by step instructions on how you can go about weeding out non-responders and even though the instructions are related to the processes in place at MailChimp, no worries, you’ll still find the material useful regardless your provider (especially the section on how to go about confirming and reactivating non-responders).
Pop Quiz! Transactional Email is which of the following: Purpose driven messages sent to a single recipient following an online action. The B-Side* to…
They drive up your email marketing costs and generate an inflated sense of patron connectivity but that doesn’t mean the situation is beyond your control.
