Time To Open Up A Big ‘Ol Box Of Getting Stuff Done To Make Your Email Marketing More Efficient

One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders.

Adaptistration People 166They drive up your email marketing costs and generate an inflated sense of patron connectivity but that doesn’t mean the situation is beyond your control.

To that end, I recently authored a post for ArtsHacker.com that provides step by step instructions on how you can go about weeding out non-responders and even though the instructions are related to the processes in place at MailChimp, no worries, you’ll still find the material useful regardless your provider (especially the section on how to go about confirming and reactivating non-responders).

Read Creating An Effective Non-Responder Strategy For MailChimp at ArtsHacker.com

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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