The Time To Reset Fees Is Now
Ticket fees are always a sensitive topic but if there were ever a better time for organizations to revisit how setting fees and communicating those decisions to ticket buyers, it’s now. Following up on yesterday’s post about how orchestras should be reconsidering their ticket fee structure, it’s something I wasn’t actively thinking about until Lisa Hirsch starting writing about her encounters with post-pandemic ticket fees. In one tweet she points out …