There’s a terrific post over at Vu Le’s NWB in the form of nonprofit Halloween stories from nonprofit managers and the one that struck a chord was the First Place contribution about a terrifying tale of board ambush to raise program fees 50 percent. For the orchestra field, program fees translate to earned income; which boils down to mostly ticket prices and related fees.
I won’t spoil the story but I know more than a few orchestra CEOs and marketing directors that can relate to the zombie board ambush; having said that, I know just as many that have no problem assuming a lead role at the front of the zombie pack and welcome any opportunity to implement increases to average ticket prices and related box office fees.
Perhaps unsurprisingly, the really scary part is how much impact this has on maintaining a food source, er, patron base. If there was ever a better topic to use for a discussion about sustainability, I have yet to find one.