If you haven’t been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up over the weekend. Titled Mastering the Art of Getting Things Done, the post focuses on the need for arts marketers, and I’d go so far as to say arts managers in general, to ease up a bit on the conceptual stuff in favor of doing more to develop specific skill sets needed to implement strategy.
The post serves as a good precursor to the #NAMPC session I’ll be participating with alongside Ceci Dadisman and Marc van Bree. Titled Click. Click. Done. Developing Your Google Analytics Skills it’s going to be a very hands-on type of session where you’ll be able to put lessons into motion in real time and since all of the content is designed to be of equal value to arts marketing pros of all levels, it doesn’t matter if you’re a Baby Boomer, Gen-Xer, or Millennial, everyone will walk away with tools you can put to use for the forces of arts marking good!Read the full post at the Americans for the Arts blog salon.