Mastering the Art of Getting Things Done @Americans4Arts #ARTSBlog

If you haven’t been following it already, Americans for the Arts blog salon on arts marketing started up last week and my contribution went up over the weekend. Titled Mastering the Art of Getting Things Done, the post focuses on the need for arts marketers, and I’d go so far as to say arts managers in general, to ease up a bit on the conceptual stuff in favor of doing more to develop specific skill sets needed to implement strategy.

The post serves as a good precursor to the #NAMPC session I’ll be participating with alongside Ceci Dadisman and Marc van Bree. Titled Click. Click. Done. Developing Your Google Analytics Skills it’s going to be a very hands-on type of session where you’ll be able to put lessons into motion in real time and since all of the content is designed to be of equal value to arts marketing pros of all levels, it doesn’t matter if you’re a Baby Boomer, Gen-Xer, or Millennial, everyone will walk away with tools you can put to use for the forces of arts marking good!

Read the full post at the Americans for the Arts blog salon.
taking a cue
Spoiler: there’s a good section in the article that draws on lessons from the medical field.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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