A perennial problem that is particularly vexing for opera and theatre groups is how to approach event graphics when production photography for most events won’t be ready when season announcements roll out.
One of the best options is to invest in quality graphic design to provide visuals until principal photography is available. Recently, one of my newest clients, Opera Festival Chicago, put that approach into motion for their three events this summer. In addition to the individual event graphics, they had their designer create similarly branded graphics for page headers that will ultimately be replaced by photos.
It made me recall a post from 9/13/2018 about how powerful creative design is to a maximizing the impact of your marketing and communications efforts.
Insider Tip: if you decide to go this direction, be sure your graphic designer provides a layered vector file in .ai or .eps format of the final deliverables. You’ll thank me later.