Marketing

Words Matter

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Joe Patti published a fantastic article on 5/3/22 that examines labels attached to common nonprofit circumstances, like using “give” when communicating with patrons about donations. We’ve all encountered this at one point or another; retail stores frequently call customers “guests” and to a large degree, those changes are driven by expectations. Patti presents a few specific examples where the nonprofit sector could benefit from a similar approach and ultimately arrives at …

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#TBT Artist Promo Photos…NSFW Edition

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No, this isn’t a post about NSFW artist photos (although that could certainly be a topic). Rather, an arts marketing colleague recently posted a note on FB lamenting the amount of effort it was taking to secure suitable promotional photos from artists. I’ll be the first to admit this is a trigger issue for me but I’m confident when I say most, if not all, arts marketers would agree with the …

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Find Out Who’s Tuned In To Arts Organizations Today. Spoiler: Those With Email

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The folks at Capacity Interactive (CI) recently published the latest installment of their Performing Arts Ticket Buyer Media Usage Study. The previous installment was released right before COVID-19 so as I’m sure you can imagine, a lot has changed. I’m still reviewing the content but a few items that jumped out at me from the Key Findings include: 96% of ticket buyers plan to come back to your venues after the …

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Not Dead Yet: QR Codes

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One of the more intriguing byproducts of the pandemic is its influence in bringing QR codes back into mainstream use. We’ve been examining their potential for more than a decade and while their popularity has ebbed and flowed, they are currently riding a high thanks in large part to mobile operating systems doing a much better job at recognizing and processing code actions. There’s an excellent article at Smashing Magazine by …

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Selling The Benefit

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There’s a good post from arts marketer Ruth Hartt where she recounts how difficult it is to find an arts and culture website that features a homepage hero section that focuses on patron over program. Customer centric advertising is anything but new, but Hartt hits the nail on the head when she laments about how few arts and culture organizations put that approach into practice. Having said that, she recently came …

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