Marketing

Whether it’s straightforward marketing messages or something transactional, text messages are a value tool in the larger communications kit. But just like any tool, when and where it should be used is the question. Ceci Dadisman published an article at ArtsHacker.com that addresses this very topic. You’ll find suggestions on when texts can be most effective along with some platforms to get up and running with little investment. To Text Or …

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Way back in 2016, ArtsHacker Phil Paschke wrote an article about why you want to begin moving away from using phrases like “click here” in web and digital marketing copy. Fast forward five years and it’s still an issue at a lot of sites but the stakes are a good bit higher now than in 2016. It isn’t difficult to find, common examples include “complete this form,” “click here for more information,” or “download …

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I read a thought provoking article by Andrew Jeong in the 12/7/21 edition Washington Post that examines a  survey conducted by the Associated Press-NORC Center for Public Affairs Research with funding from MTV about the impact the pandemic is having on their social lives, educational and career goals, and their wellbeing. The survey included telephone interviews with: 3,764 people ages 13-56 living in the United States 2,683 members of Gen Z …

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Looking for a great sales email subject line that leverages buyer’s fear over supply shortages? If so, I have exactly what you’re looking for courtesy of an email that arrived in my inbox over the weekend. Credit where credit is due, the message came from Steele Canvas Basket Corp, a made in the US company that doesn’t rely on providers getting caught up in supply bottlenecks. Arts and culture organizations can …

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