Whether it’s straightforward marketing messages or something transactional, text messages are a value tool in the larger communications kit. But just like any tool, when and where it should be used is the question.
Ceci Dadisman published an article at ArtsHacker.com that addresses this very topic. You’ll find suggestions on when texts can be most effective along with some platforms to get up and running with little investment.
I read a thought provoking article by Andrew Jeong in the 12/7/21 edition Washington Post that examines a survey conducted by the Associated Press-NORC…
2 thoughts on “How Much Is Your Org Relying On Text Based Communications?”
One would hope that the expectations of responding to text messages within 5 minutes is suspended until the arts goer returns home “Sending a post-performance survey (that is mobile-optimized, of course) while they’re driving home”.
I can’t think of many scenarios where there’s an expectation to reply in a short time frame so you should be good to go. Or you could always get a Tesla with autodrive 😂
One would hope that the expectations of responding to text messages within 5 minutes is suspended until the arts goer returns home “Sending a post-performance survey (that is mobile-optimized, of course) while they’re driving home”.
I can’t think of many scenarios where there’s an expectation to reply in a short time frame so you should be good to go. Or you could always get a Tesla with autodrive 😂