How Much Is Your Org Relying On Text Based Communications?

Whether it’s straightforward marketing messages or something transactional, text messages are a value tool in the larger communications kit. But just like any tool, when and where it should be used is the question.

Ceci Dadisman published an article at that addresses this very topic. You’ll find suggestions on when texts can be most effective along with some platforms to get up and running with little investment.

To Text Or Not To Text

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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2 thoughts on “How Much Is Your Org Relying On Text Based Communications?”

  1. One would hope that the expectations of responding to text messages within 5 minutes is suspended until the arts goer returns home “Sending a post-performance survey (that is mobile-optimized, of course) while they’re driving home”.

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