The Scourge of Referrer Spam Is On The Rise Again

If maintaining accurate Google Analytics metrics are important, you should be aware that referrer spam has been on the rise. It will not only make your metrics less reliable but if left unchecked, will damage your rankings and put you on search engine blacklists.

I wrote an article about this back in 2016 for ArtsHacker and while there are still some useful points, it should come as no surprise that spammers evolve. As a result, you need to up your game at blocking them.

To that end, there’s an excellent article by Matteo Duò in the 7/26/21 edition of Kinsta’s user blog.

Referrer spam, or referral spam, is the technique of making repeated website requests using a fake referrer URL, often to a site that spammers wish to promote.

The solutions covered in the article range for “anyone can do it” to develop-only level actions so there’s no reason not to review what’s there and identify anything you can put in place.

https://kinsta.com/blog/google-analytics-spam/

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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The Scourge of Referrer Spam Is On The Rise Again