Back in December 2021 Carnegie Hall launched Carnegie Hall+, an on-demand streaming service. While you would assume their content would focus primarily on events at the venue, you would be correct, but they are also presenting recorded performances of artists that simply performed at Carnegie.
It’s understandable if that seems like an odd area to focus until you look at the way mainstream streaming services approach content. Simply put, having more than your competitors is leverage.
While I don’t think anyone would be wrong for thinking that arts and culture streaming content won’t be duking it out with tentpole content from Disney, that doesn’t mean there won’t be a market. So even though there may be fewer zeros involved, it still boils down to whoever owns the content (or at least the rights) will be in the best position to capitalize on what that can reap.
At the very least, it’s food for thought for anyone who thinks arts and culture content will be an afterthought as streaming services continue to battle for dominance.